ClassPass scores $30M round from Google Ventures

Taylor Majewski

ClassPass, the fitness startup that allows members to take unlimited classes across different gyms and studios, has raised a $30M funding round. The financing is an extension of the company’s Series B round and is led by Google Ventures.

ClassPass originally launched out of Techstars in 2011, where the company got its start under the name Classtivity. Before the company became ClassPass, Classtivity was a fitness class search site.

In 2013, the company pivoted to let users pay $99 for unlimited fitness classes from dozens of fitness facilities. So whether members are in the mood to kickbox, spin or unwind with a yoga class, ClassPass gives its customers the flexibility to experiment with different workout options.

However, members can only visit each location up to three times per month, forcing customers to keep their workouts varied. This system steadily draws in new customers to boutique studios, which can otherwise charge up to $300 a month for memberships. Today, members pay a comparatively affordable $125 for ClassPass.

“As we continue to rapidly grow in more than 36 markets across three continents, we have fundamentally changed the way people consume fitness activities,” said Payal Kadakia, ClassPass CEO, in an email. “We’re now increasingly focused on improving and enhancing the ClassPass experience, providing our users a more personalized, robust membership and our studio partners tools and resources to better optimize and grow their businesses.”

To date, 11 million reservations have been made on the platform. ClassPass is present in 36 markets across three continents, and most recently launched in Australia. In April, ClassPass acquired its primary competitor, Fitmob.

“The boutique studio fitness market has grown rapidly, and ClassPass offers consumers the best specialized workouts in a variety of disciplines,” said Joe Kraus, General Partner at Google Ventures, in an email. “ClassPass excels at giving consumers greater choice and the ability to work out at many different types of studios, anytime and anywhere.”

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