Today, online fraud detector White Ops announced it raised a $20 million Series B round. Since emerging from stealth mode in 2013, this brings the company’s total funding to $33 million.
White Ops provides sophisticated invalid traffic (SIVT) detection and prevention services for digital advertisers. In other words, the company’s technology combats criminal activity by working with clients to cut off sources of fraudulent traffic. The company’s customer base includes top national advertisers and publishers such as AOL, as well as ad tech companies looking to reduce the negative economic impact of fraud within the digital media supply chain.
"At AOL, we seek to deliver accountability for every dollar spent by our clients," said Tim Mahlman, President, AOL Platforms, in a statement. "We are working diligently with partners such as White Ops to shape a more transparent and programmatic industry and reduce non-human traffic across all digital media."
Existing investors Paladin Capital Group and Grotech Ventures led the round with participation from additional cyber security industry investors. White Ops is planning on using the funding to accelerate its research and development efforts, expand within the U.S. and grow its international sales and marketing footprints.
"As a group of white hat hackers, the goal of the White Ops team is to find a way to not just defend advertisers and their partners, but take the fight to the criminals and make a real impact," said Michael Tiffany, CEO and co-founder at White Ops. "As a cyber security company in the digital ad industry, White Ops is uniquely positioned to empower our customers and partners to achieve extraordinary results against cybercrime-and actually take business back from the bad guys. We are pleased in the confidence our current investors have shown by increasing their investment in White Ops during this B-round, and we welcome our new investors."
