4 NYC beauty startups changing the morning routine

Written by Taylor Majewski
Published on May. 08, 2017
4 NYC beauty startups changing the morning routine

Long known for its fashion scene, New York City is a natural home to beauty companies too. The latest batch puts new products and recommendations at women's fingertips. Here are four with a strong foundation in the technology industry.

birchbox beauty company nyc
birchbox

Birchbox is a subscription service that ships its customers a surprise assortment of five personalized beauty samples each month. The e-commerce platform encourages subscribers to try, learn about and purchase products ranging from makeup to hair and skin care. 

 

glossier beauty company nyc
glossier

Glossier is a makeup and skin-care brand, sold online only, that grew out of founder and CEO Emily Weiss’s blog, Into The Gloss. Integrating the expertise of beauty editors with the input of customers, Glossier is focused on developing premium formulations, delivered in simple packaging, to keep them accessible.

 

refinery29 beauty company nyc
refinery29

Refinery29 is a digital media source aiming to inform women on politics, entertainment, health and technology. The company dedicates a section of its website to beauty content relevant to its audience, such as "You Can’t Believe What Drugstore Makeup Can Do" and "How Contestants on 'The Bachelor' Keep Their Hair Looking So Good."

 

glamsquad beauty company nyc
glamsquad

GlamSquad is an app that delivers on-demand professional beauty services to your home or office. You can order an experienced team of hair stylists or makeup artists for a personalized, one-on-one experience at a range of prices — whatever the occasion.

Images via Facebook. 

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