For the modern male, next-gen retail makes shopping as easy as one-click. Direct-to-consumer brands like Bonobos and Harry’s have exploded in popularity, leveraging technology to turn traditional brick-and-mortar outfits on their head.
One of the more recent entrants in this space, New York-based apparel company UNTUCKit, has made waves with its line of casual men’s apparel. This week, the company announced it raised a $30 million round led by Kleiner Perkins.
UNTUCKit introduced its signature product — a men’s shirt specifically designed to be worn untucked — back in 2012. From there, the company grew on the premise that men are increasingly embracing a more relaxed, untucked look — think the groom wearing linen at a beach wedding or the just-rolled-out-of-bed dress code popular in startupland.
Now, the company has expanded to offer a full menswear line, along with a new women’s collection that launched earlier this year. The company also has eight physical stores in New York, Chicago, Los Angeles, San Francisco, Austin, Dallas, King of Prussia and St. Louis.
"There is a renaissance happening in retail that favors brands who can directly connect with and understand their consumers," said Mood Rowghani, General Partner at Kleiner Perkins, in a statement. "UNTUCKit demonstrates a special synergy between online and offline that touches consumers in both their physical and digital worlds. This has profound benefits to merchandising, design, marketing, and customer happiness."
The company plans on using the funding to open 15 new stores, expanding its women's line and launching a children's apparel line.
Photo via Facebook.
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