44 New York Adtech Companies You Need to Know

New York City is the predominant force in ad tech. That's hardly a shock, considering the Big Apple's long and rich history in the space. In NYC, ad agencies and media titans have long worked in close quarters, giving tech-savvy upstarts ample opportunities to fit in.

 

Grocery TV is a digital advertising company placing screens that display ad content in brick-and-mortar stores throughout the United States. The company says its network of more than 20,000 displays reaches millions of shoppers. Its in-store marketing solutions help brands engage with potential customers while also allowing retailers to increase their revenue.

 

Place Exchange focuses on technology for Out of Home, or OOH, advertising, which encompasses media that a consumer encounters as they move through the physical world, such as billboards or digital displays in malls. It serves both buyers and sellers with solutions like its PerView Measurement tool that offers insight on reach, frequency and impressions for OOH media campaigns.

 

RTB House provides brands with adtech solutions powered by deep learning. Its offerings include technology for producing dynamic video and display campaigns to boost brand awareness, as well as data-enabled product recommendations for retargeting. The company has worked on ad campaigns for thousands of clients around the world.

 

GrapevineAI specializes in whitelisted social campaigns, which feature ads created by influencers. These partnerships benefit both parties, as brands have access to affordable, quality campaigns and content creators are able to make money and expand their audience reach, according to Grapevine. Approximately 150 brands have used Grapevine’s technology and industry expertise to generate “authentic content, tuned for performance.”

 

Comcast Advertising describes itself “as a global leader in media, technology and advertising.” It provides brands with the technology and data to build TV advertising campaigns that reach the right viewers, while also offering solutions that enable media buying and selling. Comcast Advertising has a trio of brands that serve advertisers, publishers, distributors and others throughout the TV advertising industry.

 

Code3 is equipping marketing companies with the tools needed to connect to customers at the right place and time. Wielding comprehensive consumer data, Code3 revitalizes creative strategies and campaigns with personalized content. Businesses can then adapt their content to relevant platforms and e-commerce marketplaces like Amazon, attracting customers with messaging shaped around their preferences. 

 

Customers value products and content that cater to their preferences, so Foursquare is empowering businesses with in-depth consumer data. Companies can harness Foursquare’s geospatial technology to connect with customers in physical and online spaces. Because of this data-driven approach, businesses can make more informed decisions about the markets they enter, personalize their marketing strategies, and ultimately find more ways to retain customers.

 

Instead of guessing the needs of customers, companies can make precise decisions with the platforms of Yieldify. Its suite of marketing tools gives businesses the ability to shape their email, mobile, and online content around the interests of consumers. In addition to audience research, Yieldify’s technology allows companies to continually optimize their products with A/B testing and deliver experiences that better fit each individual customer journey.   

 

Attentive

View Profile

Founded in 2016, Attentive is a text messaging marketing platform that works with businesses in industries like retail, entertainment, education, food and beverage, travel and more. The platform is a comprehensive solution for businesses and organizations, enabling them to engage with users to do everything from drive online sales for a beauty brand to driving admissions and donations for a university.

 

Smartling helps brands expand globally through their translation management platform. Hotels, tech and retail companies are able to gain customers and expand internationally by translating marketing materials and websites into localized languages. Global companies like InterContinental Hotels, Uber, Spotify and British Airways entrust Smartling for their translation needs.

 

Simon Data is a marketing tool that transforms data into actionable plans to boost customer engagement. The platform breaks down data by silos, and uses AI-powered algorithms to optimize and predict marketing campaigns.

 

The Trade Desk platform lets media buyers build personalized ad experiences for targeted audiences. The software taps into virtually every advertising channel, from audio and mobile to video and native. Through the data management platform, buyers can dig into insights and reporting on these targeted channels.

 

adMarketplace bills itself as the original programmatic marketplace for paid search and the largest search advertising network other than Google. In the game since 2000, it is indisputably a giant in paid search and has managed to adapt as the market has fragmented.

 

Smartly is a large-scale social media marketing platform. Focusing mainly on Facebook, the company became a member of the Facebook Marketing Partner Community in 2013. Smartly offers a full suite of SaaS tools to enable marketers to minimize manual tasks, grow their customer base and optimize their content and campaigns. 

 

Braze offers cross-platform marketing solutions for companies looking to better interact with their customers. The company’s platform gives businesses the ability to create personalized customer engagement tools to go above-and-beyond in growing their customer bases. KFC, GAP, Domino’s Pizza and Postmates all use Braze as a way to communicate with customers.

 

Integral Ad Science provides data and tools designed to help marketers assess the quality of digital media and maximize their ROI. In Feb. 2015, the company announced the opening of its Anti-Fraud Lab to conduct research and advance anti-fraud solutions in the adtech space.

 

 

Movable Ink uses an intelligent content platform to provide personalized email marketing solutions. Breaking past segmented email campaigns, Movable Ink lets companies create personalized content, messaging and calls-to-action in real-time.

 

No longer just for streaming, JW Player offers the ability to easily integrate video ads from services like YeMe, SpotX and Google that can travel across multiple platforms. It's unique ad creation platform offers options like scheduling, skipping, waterfalls and overlays. With JW Player, users are in control of their audience's video experience.

 

Those ‘content you may like’ ads that appear at the bottom of web articles are likely powered by Taboola, or its biggest competitor, Outbrain. Customers have links to their content at the bottom of articles across a wide range of popular sites like TMZ, the BBC and Time. The company has recently expanded into direct advertising of products and services.

 

Stensul’s email creation platform assists enterprise marketing teams in crafting personalized emails. The company’s platform allows for marketers to build mobile-responsive, brand compliant emails in 90% less time, so teams can focus on generating more leads and welcoming more customers. Stensul is used by leading companies like Grubhub, BMW, Lyft and YouTube to get their word out faster.

 

Founded in 2008, DoubleVerify is the leading independent provider of marketing measurement software, data and analytics. The company is designed to authenticate the quality and effectiveness of digital media for the world’s largest brands and media platforms, using cutting-edge technology to deliver media transparency and accountability for companies that span every vertical.

 

Fluent is a first-party data collecting platform that helps businesses connect with the right customers at the right time to drive sales. Fluent’s massive consumer database allows for the company to build engaging digital experiences that target specific customers at just the right time. Shoe Carnival, Western Union and Finish Line all use Fluent to optimize their marketing practices.

 

GroundTruth is gathering location-based data to help businesses create more efficient ad campaigns. By targeting consumers at precise locations, local retailers and restaurants are able to drive more customers into their stores and expand their loyalty bases. So far, Groundtruth has raised over $134 million and has logged 30 billion unique visits annually.

 

Outbrain is a content recommendation platform that uses engagement and popularity to serve links to readers on popular sites like CNN, Mashable and ESPN. 

 

Since 2009, Crowdtap has focused on simplifying the way brands market to their audiences. The company offers four different products that bring brands into a conversation with everyday people, allowing customers to access the preferences and ideas of actual people, build a library of user-generated content, and use social media influencers to create content that generates brand interest.

 

Smart provides a one-stop, full-stack advertising platform on which businesses can manage all revenue sources in one place. The platform offers templates for ad creation and the option to bring unique ideas to life in multiple ad formats like native, video and rich media.

 

ADstruc focuses on powering more efficient outdoor advertisements with technology that offers media plan optimization and sharing, data layering, and organized proof-of-posting. Founded by two entrepreneurs determined to bring an old industry into the 21st century, Adstruc now operates out of offices in NYC, Denver Los Angeles and Portland.

 

Creating strong native ads requires a rare mix of tech and design savvy, along with an obsessive drive to stay current. Founded in 2012, TripleLift makes native programmatic advertising as simple as possible for marketers. Just send along a URL, a logo, an image, and some copy, and TripleLift will sort out the details. 

 

AdTheorent is at the forefront of predictive advertising, using large pools of data combined with machine learning to deliver precisely targeted audiences to brands at any scale. The company has served more than 300 billion advertisements since its founding in 2010.   

 

MediaMath's TerminalOne platform uses in-house data to identify target audiences and automate one-to-one advertising messages for marketers. In 2014, the company acquired social advertising startup Upcast, which helped expand its ad reach to social channels like Facebook.

 

Zeta Interactive specializes in customer lifecycle marketing helps brands with acquisition and retention. Founded in 2007, Zeta has more than 500 employees with offices around the U.S. and globe.

 

 

Undertone is focused on creating responsive video ads that adapt on sites owned by Gannett, American Media, USA Today Sports, Accuweather, Bonnier Corp. and more. The company began selling its Impact Video full-screen ads in April 2014 and some of its notable clients include BMW and L’Oreal.

 

Specializing in location-based ad targeting, xAd helps marketers deliver personalized messages to customers while they are either physically on site or within proximity of a business. It's "MarketPlace" tags locations with keywords and lets advertisers purchase them for mobile ads targeting. 

 

Visto, formerly Collective, is a programmatic advertising technology platform that works across multiple devices and media formats. Its VISTO tool gives customers side-by-side comparisons of performance, pricing and data at a granular level.

 

Founded in 2005, Tremor's software helps marketers build better video ads. By offering significant data insights alongside an in-house creative team, the company creates an overall experience that gives sellers and buyers meet their goals.

 

 

Founded by ex-Googlers, Beeswax offers a customizable, affordable, real-time bidding stack, inspired by the hassles and limitations its founders observed working on digital ad networks. The startup recently emerged from beta after partnering with Foursquare.