We elevate communities, with authentic relationships and inspired leadership. We connect our local organizers and Meetups to the brand, creating the stories that define the Meetup, in a relevant and hyper-local voice. We innovate, innovate, innovate.

Reporting to the VP of Marketing, the Maven is a strategic and innovative leader, who deeply understands the market, and can develop, implement and execute an insightful + strategic market plan that supports the overall global and area strategies/initiatives.

Skill Set:

• Strategic: ability to come up with effective plans that are in line with the organizations priorities and support key objectives
• Visionary: with imagination, can articulate ideas with clarity, express vision with passion, and inspire a team to get behind plan
• Entrepreneurial: actively seek out change/action and embrace critical thinking; generate + directly produce results
• Innovative: forward-thinking, actively planning for the future
• Analytical: forecast and identify pre-emerging global movements, local trends, and relevant challenges
• Local Knowledge: understands the market in and out
• Enrolling: share ideas and vision in such an exciting and inspiring way that people want to participate

Core Accountabilities:

• In collaboration with the cross functional partners, develop, implement, execute a local marketing plan
• Drive business results through brand awareness and resonance
• Manage and execute the Organizer Network Program
• Deepen relationships and build connections with organizers, community influencers and future guests
• Identify global trends; apply to local strategy + activations
• Innovate: create something from nothing that adds new value
• Foster and nourish collaborations and creative partnerships
• Track and measure results/impact of tactics (including storytelling, partnerships, guest sentiment, awareness/buzz and traffic)
• Rep the brand: you are the megaphone and the spokesperson for the local voices that define the brand and you support the PR strategy
• Study the market and collect local intelligence. You have your finger on the pulse and can identify what makes it one of the best cities in the world!
• Strike a balance of working independently from the Meetups while still amplifying their work
• Develop community a pipeline

The Finer Print

• Bachelors degree in marketing or business related field and 5 years' experience in the marketing field
• Proven ability to negotiate, influence and collaborate with other key decision makers in a complex matrix environment
• Experience with a youthful, cutting edge, influential brand (global retail environment is a plus)
• Self-motivated and can work with a lot of autonomy, yet thrive in collaboration and team work
• You actively live and breathe the Meetup culture and are a people person that makes friends everywhere you go!