The Points Guy is the leading site devoted to helping its 3.3+ monthly million readers around the world maximize their travel and stay up to date on travel news. Founded in 2010 and owned by publicly traded Bankrate (NYSE: RATE), TPG is growing by leaps and bounds and is seeking new team members to join its existing staff of accomplished writers, editors, videographers, experiential marketers, social experts, analysts, and strategists. 

Why work at TPG?

• If you're looking to get in on the ground floor and gain leadership experience while making a meaningful impact at a growing company
• If you, like us, value the entrepreneurial spirit, collaborative innovation, and a healthy work-life balance
• If you're excited to have flexible PTO, free lunches, office dogs galore, and tons of unreal travel perks
• If you want to feel proud to work for a company that truly cares about corporate responsibility/social good and gives back to the international community through charitable action

As the Community Manager for The Points Guy you will have 5 key responsibilities that will help the growth of our Social Media presence.

Projects

• Work with a small group to find solutions for business challenges. Challenges can range from converting an existing audience into loyal users, growing a new audience, or increasing engagement
• Collect data, draw insight from analysis, and develop compelling, synthesized recommendations with a cross-functional team
• Communicate recommendations to key groups for implementation, and check back to see the impact of the recommendations

Customer Insights

• Analyze customer data to create customer personas and segmentations
• Work closely with social, editorial, product, and marketing to provide accurate and relevant customer insights that guide decision-making
• Work with product to analyze behavior on site, build a comprehensive understanding of user behavior by segment, and test new product ideas

Content Rights

• Aggregate and analyze data around content performance from social channels / email
• Create regular reporting about content performance for each social channel, as well as overall, in terms of traffic, engagement, completion, and time spent
• Work with editorial and social to test hypotheses around content types and positioning

Platform Strategy

• Aggregate and analyze social data
• Create regular reporting for performance of each social channel
• Work with social to test hypotheses and new strategies, measure results, and pivot based on results 

Business Insights

• Analyze data related to social, content performance, business growth, user behavior, marketing campaigns, and product usage to identify opportunities
• Analyze data to track business growth across key metrics

About You:

• 3-4+ combined years of experience in analytics and digital growth strategy
• Proficient in Excel, and other data-heavy software, programs, file formats, and languages, with a well-honed ability to quickly garner insights from data and develop an actionable story from it
• Deep knowledge of how to design tests that generate measurable, statistically-significant results
• Passion for travel and the TPG brand
• Demonstrated ability to take initiative and always bring ideas to the table
• Deep love of and interest in all things social, with a creative mind for how to drive engagement and foster community
• Proven understanding of the digital space and current social trends
• Publishing background preferred