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The Content Marketing Manager will be an integral member of our collaborative marketing team. He/she will develop a keen understanding of our customers and buyers, and will work closely with marketing colleagues and subject-matter experts within the company to produce original content to educate and engage our target audience of digital publishers, broadcasters, developers and agencies.

This person should be a skilled copywriter who will guard and develop our brand voice. He/she should have an interest in technology and innovation, and a strong understanding of digital marketing best practices and emerging trends for a B2B environment.

Key responsibilities:

• Collaborate with marketing colleagues to generate a continuous stream of high-quality content ideas that align with business objectives
• Create white papers, ebooks, case studies (and other formats you may recommend!) with compelling calls-to-action to drive awareness and leads
• Craft thought-leadership pieces to be submitted as bylines to industry publications
• Partner with subject matter experts at JW Player to write and/or edit frequent blog posts that reinforce the company’s thought leadership position in the space.
• Work closely with Product Marketing, Digital Strategy, and Demand Gen colleagues to develop content for email marketing campaigns and nurture programs, as well as initiatives related to the website
• Assist with copywriting for sales enablement materials including one-sheets and pitch decks
• Ensure all external content maintains a high level of quality, features a consistent tone and style, and supports and reinforces key messages for given audience at each stage of the sales funnel.
• Coordinate with creative resources and outside vendors as relevant to execute high-quality deliverables
• Repurpose our content in smart ways so we get the most value out of everything we create.

Required Qualifications:

• Bachelor’s degree
• 3 to 5 years of content creation or PR experience in the B2B technology space
• Passion for writing and storytelling with a strong portfolio of writing samples—both long and short form
• Driven self-starter who thrives in a fast-paced, deadline-driven environment
• A drive to product quality content that represents the brand
• Demonstrated ability to independently manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment
• Demonstrated understanding of social media, thought leadership and lead generation programs
• Ability to evaluate the structure of a piece of content and reorganize/rewrite it to improve structure, flow and clarity
• Self-starter who can take ownership of a project and see it through to completion with pride

Bonus:

• Experience with Marketo and Salesforce.com
• Experience in video scripting and production
• Up-to-date knowledge of SEO, SEM and analytics best practices

About JW Player

JW Player is the world’s largest network-independent video platform. Founded in 2008 as the first open source video player, today JW Player’s customers span the globe across 193 countries, and range from Fortune 500 companies to video-centric small businesses. The company’s flagship product, JW Player, delivers more than millions of plays per month across nearly 2 billion unique devices — OTT, mobile and desktop. In addition to the player, the company’s services include advertising, analytics, data services, video hosting and streaming. For more information, see http://www.jwplayer.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.