Customer Acquisition Channel Manager

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At x.ai, we’re building an artificial intelligence powered personal assistant. The software schedules meetings for you, eliminating the email ping pong usually required to find a time and place to meet. You’ll get to work side by side with a group of focused and passionate people building the next generation of AI.

As Customer Acquisition Marketing Manager you’ll lead and maintain key acquisition channels including SEM, paid social, and email. You’ll also support our Senior Director of Customer Acquisition in opening up new channels.

Responsibilities:
  • Plan, implement, and analyze social media advertising
  • Lead and maintain the Google AdWords account
  • Manage email campaigns
  • Evaluate campaign shifts based on MRR goals including closely tracking digital campaigns against KPIs
  • Measure and report on performance of all paid digital marketing campaigns
  • Support Senior Director of Customer Acquisition in identifying, testing, and optimizing new acquisition channels
  • Collaborate with head of content to maintain consistent campaign messaging
  • Work closely with x.ai’s content team to utilize content to reach campaign-specific goals
  • Lead marketing cross-promotions with outside organizations
Qualifications:
  • Bachelor’s degree with 2 - 3 years of experience in marketing with a digital focus or equivalent combination of education and experience
  • Experience executing social media advertising and Google AdWords campaigns
  • Solid knowledge of Google Analytics reporting
  • Know how to A/B Test and optimize the top of the funnel
  • Proficient in Microsoft Excel
  • Pardot or marketing automation experience a plus
  • Excellent writing skills with a command of grammar and style
  • Experience leading revenue-driving campaigns and making shifts in campaigns in a fast-past environment
  • Great for agency marketers looking to move in-house or in-house marketers who want to own all demand channels
You are…
  • Detail-oriented
  • Excited about using data to inform customer acquisition decisions
  • A creative problem solver
  • Adaptable to work styles and personalities
  • A self-starter—you like finding easier and more efficient ways to get things done

 

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Location

200 Broadway, 6th Floor, New York, NY 10038

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