• Pay-per-click search engine marketing — You’ll develop and execute PPC campaigns, creating campaign ideas, writing ad text, and setting up tracking and campaign reporting. You’ll keep us up to date with search engine platform changes.
• Paid social media advertising — You’ll develop and execute PPC and other acquisition campaigns for Facebook, Instagram, and other platforms to promote content and drive creators to launch projects. You’ll need to have a detailed understanding of how ad formats, platforms, and targeting can be leveraged to maximize return on ad spend.
• Organic search engine optimization — With your deep understanding of best practices, you’ll be our resident expert on organic search engine marketing, responsible for identifying ways to improve rankings and for. You might collaborate with the Product and Engineering teams to develop a long-term roadmap for site enhancements and to identify and manage external resources to improve rankings and traffic, always staying up to date on the latest changes in SERPs.
• Testing and optimization — You’ll work with Brand, Design, and Product to perform A/B and multivariate testing on landing pages and creative ad units/formats in order to continually optimize all paid marketing efforts.
• Analysis — You’ll be responsible for campaign tracking, custom dashboard creation, event tracking, and tag management, using tools like Looker and Google Analytics. You’ll share your findings and insights with the team regularly.
• Forecasting and modeling — You’ll create and maintain models that help determine media mix, regularly analyzing the acquisition funnel and the lifetime value of customers by channel in order to optimize spend.
• Future opportunity to lead distributed content — You will have the opportunity to work with internal teams to create new content (or leverage existing content) that can be used through distributed marketing vendors to drive creators to launch projects on Kickstarter.
• Growing our digital marketing practice — As our team expands, you’ll have the opportunity to support the development of a team, beginning with sourcing and managing consultants.

• A very strong foundation in marketing and extensive experience developing digital marketing campaigns, ideally for a brand with a strong mission and clear values
• At least 5–8 years experience with paid social media platforms, including management of Facebook/Twitter campaigns and managing SEM
• Solid strategic thinking skills and experience scaling processes
• Strong and polished oral communication, presentation, and writing skills
• Statistics and analytics experience, including advanced reporting and Excel techniques
• A quantitative mindset and an eye for details
• The desire to take on new challenges
• Bonus points if you have skills in AdWords, Looker, SalesForce/ExactTarget, and/or SQL
• Extra bonus points for experience with creative projects and/or Kickstarter

If the idea of building Kickstarter’s digital marketing practice has you jumping out of your seat, we’d love to hear from you. Please send us your resume, along with a note and links to a digital marketing campaign that you’ve worked on that you’re particularly proud of.