Director, Digital Optimization
Yext is on the hunt for a rockstar Director, Digital Optimization with the chops to both strategize and execute. The right candidate will lead our charge to optimize the performance of our websites, ads, apps, and content in order to generate more qualified leads, organic traffic, and engaged visitors. This superhuman must be adept at leveraging an arsenal of optimization tactics to accomplish these goals and enjoy collaborating with smart folks across the organization.
Think you’re a perfect match? Make sure you meet the requirements below and can handle all of the responsibilities listed, then complete the application. We look forward to talking soon!
Responsibilities
- Drive all website, ad, app, and content optimization efforts across Yext
- Responsible for maintaining and executing our globalization efforts for the Yext website
- Develop, facilitate or deploy SEO strategies to increase qualified organic search traffic for desktop and mobile experiences
- Provide data-driven suggestions to sourcing teams (digital, social, email, affiliate) by looking at both holistic and channel level performance to improve the quality of users and time on site
- Focus on site navigation optimizations to ensure consistency with messaging on site (content) and creative messaging (ads) for digital marketing efforts
- Use reporting to propose, by channel, user funnel optimizations across the website
- Produce actionable insights that will be useful both to marketing leadership and day-to-day stakeholders.
- Develop and improve methods for measuring the impact of digital marketing campaigns in a multi touch attribution world
- Work cross functionally with Sales team to ensure we are meeting or exceeding goals while providing accurate and insightful data
- Communicate conversion funnel best practices to support Partner relationships
- Work with data teams to improve website tagging process, technology integrations, ad hoc and standardized reporting
- Work with VP of Demand Gen, Marketing Ops to Identify new areas of measurement that track forward looking metrics that have impact on overall KPIs.
Minimum Requirements
- BA Degree
- 5+ years of SEO & website optimization experience
- Ability to work independently and lead projects with minimal oversight in a fast-paced environment
- Strong organizational skills, with the ability to manage multiple projects simultaneously
- Superior critical thinking and problem solving skills
- Data visualization and demonstrated ability to use data to develop relevant insights and influence decision making
- Ability to communicate complex information so that it is easily understandable for non-analytical stakeholders
- Proficiency in Google Analytics
- MS Excel and Powerpoint proficiency
- Experience in CMS platforms
Preferred Requirements
- Paid Digital Marketing experience (SEM, Display, Social) a plus and corresponding native platforms
- HTML to deploy SEO tactics
- SQL
Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours / paid time off, and excellent health / dental / vision insurance. Our mission is to help people go places—both consumers to our customers’ doorsteps and our employees to new heights in their careers. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext is based in the heart of New York City operating in Berlin, Chicago, Dallas, London, and Washington D.C.. Yext has been recognized as one of America’s fastest growing companies by Inc. (2015 & 2016), one of Forbes’ Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014, 2015 & 2016).
You can learn more about the Yext team and culture on the muse, our website, and blog.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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