Director, Growth Marketing
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We lead the leaders. Ladder’s community of 10 mm leading professionals come to us to be inspired, grow in their careers, and get ahead in their professional lives. We focus on the $100K+ job market, representing 25% of all jobs and about 50% of income in the US & Canada. We build data-driven tools, marketplaces, news and entertainment products for our growing audience, and the companies, recruiters, and advertisers that want to reach them.
We work best with people who enjoy using their talents, commitment and hard work to achieve great successes for millions of real life users through products that impact their actual lives. We are deeply technology-driven -- about half the company are engineers, technical product people or product designers -- but we never build technology for technology’s sake. We’re always trying to connect our efforts to the good it can do it people’s lives.
This Director will report to the VP of Marketing of Ladders and will be responsible for helping to execute the overall strategy and development of our Marketing program. As a member of Ladders’ leadership team, you will have responsibility for growing the businesses and finding ways to acquire, engage and re-engage our customers in Ladders.com experience. This role will require a strong analytical background as well as a creative mind. We’re looking for a passionate performance marketer who enjoys both strategy and execution and isn’t afraid to roll up their sleeves..Is this, by any chance, you?
Responsibilities of the Director, Growth Marketing:
- Work with VP, Marketing to lead customer acquisition in paid channels including: Search, Social, Display, Job Boards, and Affiliate Networks, and Customer Analytics.
- Help with planning, development, and execution of the Company’s B2C marketing strategy, including brand and messaging strategy.
- Deliver against key metrics including traffic, subscriber growth, revenue growth, cost per acquisition, and lead generation.
- Optimize all online customer acquisition channels, including content strategy, social media,SEM, display advertising, email marketing, affiliate marketing, and online distribution partnerships.
- Work cross-functionally to develop best-in-class digital channel attribution, data insights, new platforms, and reporting.
- Identify new paid channels with high ROI potential.
- Partner with internal creative, product and engineering teams to identify product enhancements and features that will be instrumental in branding and marketing.
- Set benchmarks and establish analytics for key performance criteria.
Qualifications of the Director, Growth Marketing:
- A Bachelor's Degree
- 5+ years experience with online marketing
- Demonstrated excellence with acquiring customers in paid channels (search, affiliate, fb)
- Social media savvy, curious, able to iterate quickly
- Significant experience in managing the entire B2C user life cycle, particularly Customer Acquisition, Conversion and Engagement
- A deep understanding of media markets to drive media buying, testing and creative
- Experience applying rigorous analytics to determine ROI on cross-channel marketing efforts
- Well-versed in site-side marketing, including conversion, landing page optimization, A/B testing
- Subscription experience a plus
- Proven collaborator with ability to communicate and manage projects cross-functionally
- Experience managing digital agencies and vendors
- Strong knowledge of SEM, social media channels, SEO, affiliate networks, CMS, and email marketing
- Ability to both think strategically and execute
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