Director of Marketing

| Greater NYC Area
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The Company 

Wink is the simpler way to a smarter home. Our industry-leading platform brings hundreds of products from the best brands together into the easy-to-use Wink mobile app. With Wink, you can seamlessly monitor, control, and automate your home in ways never possible before. Our goal is an ambitious one - to make the promise of the smart home a reality for everyone. We’re a talented, small, and scrappy team that’s disrupting the industry at warp speed while going head-to-head (and winning) against some of the biggest companies worldwide.

The Candidate

You understand classic marketing fundamentals like the 4Ps, but also think in terms of DAU/MAU, LTV, and CTA.

You pay extreme attention to details and deliver high caliber work. You think one step ahead and understand how things ripple across the business. You are a utility player who is comfortable analyzing details of marketing campaigns, crafting long-term strategy, managing multiple projects at the same time, and who enjoys working with a variety of people and partners. Working at high speed excites you.

The Job

  • This is a critical role and requires an experienced marketer who can hire and develop talent, manage external agencies and develop a cross-functional marketing strategy with other leaders across the organization.
  • Develop and refine annual and quarterly marketing plans to successfully drive brand awareness, sales, and user growth.
  • Lead external agencies and internal teams to execute the marketing plan including acquisition strategy, messaging, creative development, and media selection to support quarterly growth goals while maintaining budget accuracy.
  • Track and monitor reporting of campaigns to evaluate performance against forecast and continuously optimize increasing return on investment and decreasing cost to acquisition.
  • Drive web and ecommerce strategy balancing brand and acquisition marketing to succinctly tell the Wink story and drive growth.
  • Build brand awareness and equity ensuring consistency in tone, message, creative, and personality.
  • Work incredibly close with the communications team ensuring that marketing and communications are always in in unison.
  • Collaborate with partners’ marketing teams to ensure effective and consistent execution of our brand and leverage partnerships to drive growth.
  • This role reports to the VP of Business Development and Marketing.

The Qualifications

  • Minimum 7 years of marketing, advertising and brand management experience at an agency or leading consumer brand.
  • Demonstrated competency in analyzing campaign effectiveness, creating successful campaigns, optimizing sub-optimal campaigns, and distilling learnings for brand and other cross-functional teams.
  • Deep understanding of technology adoption and key market drivers.
  • Collaborative personality - you are comfortable working cross-functionally across many teams. You understand that when the company wins, everyone wins.
  • Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, swot analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
  • Comfortable with marketing and advertising tech/tools (Google Analytics, AdRoll, Facebook Ad Manager, Optimizely, Mailchimp).
  • Excited to guide strategy while always keeping your hands dirty in the execution type work that comes with startups.
  • Proven success in a high growth, rapidly changing environment where every day matters.
  • Travel 10-15%
  • Based in New York, NY

Bonus points

  • Startup experience and/or working in a lean environment.
  • Experience in the smart home industry or an emerging industry.
  • Experience in conducting market research to inform segmentation and positioning

The Application

  • Check us out at wink.com. Try out our app and products. Spend some time understanding what we do. If you think we are a good fit for each other, submit your resume along with a cover letter to Anna, letting her know why you want this job and why you are the perfect fit for us.
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Location

606 W. 28th Street, Floor 6, New York, NY 10001

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