About Rent the Runway:

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share the experience of renting as being empowering and smart.

Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.

Position Overview:

As the Director of Marketing Performance, you will be responsible for driving marketing optimization across all channels and initiatives. Your insights will determine marketing strategy and decision-making; you will also analyze how tests and new initiatives are performing, and what learnings we can pull from them. We are building a world-class, performance-driven marketing team and data is critical for how we maintain a culture of continuous improvement and innovation.

The role of the Director of Marketing Performance is both analytical and operational as you will relentlessly find ways to improve marketing performance while executing tactical initiatives to drive customer activation and loyalty through sophisticated segmentated campaigns, behavioral triggers, and optimizing creative and copy assets across channels. This needs to be done with a deep understanding of the customer and underlying reasons for behaviors, not just surface-level observations. This is a high-impact, high-visibility role that will challenge assumptions, rethink the way we do things, and shape marketing to be more analytical and creative.

Responsibilities:

• Lead performance optimization across channels and marketing initiatives; uncover insights and unlock new growth opportunities
• Draw insights from data, measure campaign performance, and determine best strategies/tactics for driving improvements to hit revenue goals
• Develop marketing strategy rooted in customer and competitive insights, traffic and conversion optimization, and impact of initiatives on the business
• Act as an advocate of data-driven marketing at our company, define and surface metrics for the business & be the subject matter expert on marketing performance and data

Qualifications:

• BS/BA degree in a business related or technical field plus 5-10 years of relevant experience
• Prior experience in marketing analytics or management consulting a plus
• Highly empathic to the needs of all customers
• Endlessly curious mindset; never satisfied with the status quo
• Ability to develop, execute, and communicate a long-term strategic vision while also balancing immediate priorities and opportunities
• Deep experience with analytics/reporting tools
• Excellent analytical and problem-solving skills with a strong results-oriented mindset
• Capable of analyzing user and performance data to establish clear measures of success and build compelling stories with data
• Demonstrated success working cross-functionally with strong team management skills
• Entrepreneurial and founder mindset, ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
• Self-starter with proven ability to project manage and work independently on projects from start to finish
• No drama, can-do attitude
• Passionate about the Rent the Runway brand and our mission