Email Marketing Specialist

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Yext puts business on the map. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services, including Apple Maps, Microsoft Bing, Facebook, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales. Learn more about how we help put business on the map at yext.com.
We’re currently seeking a hardworking, highly motivated, rockstar Email Specialist
 to join our Marketing Team in New York, NY.
Responsibilities 

  • Utilize latest email marketing tools and techniques.
  • Build, edit, test and launch highly segmented email campaigns and pull segment email lists according to campaign requirements
  • Set up and perform automated email sends and manage data file aggregation and uploads
  • Manage email content and creative files and coordinate with web developers on custom landing pages used in email campaigns
  • Research new vendors, technological innovation taking place in the digital space and provide recommendations for enhancements to existing practices
  • Develop & maintain detailed channel communication calendars
  • Make recommendations for improved execution and performance, and incorporate insights into subsequent campaign designs to drive improved performance from a tactical perspective
  • Adhere to security policies and protocols laid out by the information technology department as well as the clients
  • Manage Client & Partner vendor communications through effective execution of email programs
  • Participate in conferences, webinars and online communities to stay current on new technologies and best practices within the digital space

Minimum Requirements

  • 3+ years in an email production role
  • Strong knowledge of ESP platform (Experience with either HubSpot, Maropost, MailChimp, etc. is a plus)
  • Strong knowledge of email compliant HTML, experience with CSS & SQL queries, as well as AMP scripting or Liquid Markup
  • Understanding of ISP deliverability challenges and associated techniques for successful inbox delivery
  • Solid understanding of whitelisting, bounce rates and reason types, CAN-SPAM and other email related regulatory compliance and SPAM filter solutions
  • Photoshop experience a plus
  • Understanding of dynamic content and personalization
  • Ability to work effectively across agency teams (client partners, creative, analytics, technical)
  • Ability and willingness to learn new technologies quickly
  • Strong problem solving and organizational skills with outstanding attention to detail and high personal quality expectations
  • Demonstrate the ability to perform well and remain organized under tight deadlines

Preferred Requirements 

  • Passionate person who thrives in a fast paced environment
  • Care deeply about your work, and always apply polish to your output
  • Excited about technology, and you love getting others just as excited
  • A fast learner with a knack for amplifying those ideas in compelling creative relationship building ideas and execution
  • When you see an opportunity, you seize it, and when you see a gap, you fill it
  • Have an eye for detail, and thrive on the small touches that make a big statement
  • Understand the importance of “location, location, location” and constantly are looking outside the box for unique customer touch points 
  • For you, no task is too small, and there is always an opportunity to evolve

Compensation, Benefits & Perks

Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours / paid time off, and excellent health / dental / vision insurance. Our mission is to help people go places—both consumers to our customers’ doorsteps and our employees to new heights in their careers. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About

Yext is based in the heart of New York City operating in Berlin, Chicago, Dallas, London, and Washington D.C.. Yext has been recognized as one of America’s fastest growing companies by Inc. (2015 & 2016), one of Forbes’ Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014, 2015 & 2016).

You can learn more about the Yext team and culture on the muse, our website, and blog.

Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • KafkaLanguages
    • Apache Solr / LuceneLanguages
    • HibernateLanguages
    • CSSLanguages
    • CompassLanguages
    • Soy and Groovy TemplatesLanguages
    • RabbitMQLanguages
    • jQueryLibraries
    • HadoopFrameworks
    • PlayFrameworks
    • MySQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • YextCMS
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SalesNavigatorCRM
    • GainsightCRM
    • PardotEmail
    • SalesforceEmail
    • PardotLead Gen

Location

The Yext Building is located in Chelsea — an iconic neighborhood on the West Side of Manhattan known for its art galleries and skyline views. The office soars 9 floors, has terraces on every floor, and is steps away from famous shops & restaurants including the Starbucks Reserve and Chelsea Market.

An Insider's view of Yext

What’s the vibe like in the office?

The fantastic vibe in the office is why I come in person more days than not. I have genuine friends that I look forward to seeing, and it's nice to meet some new faces, too. The free lunch and snacks aren't a bad perk, either!

Katie

Campus Programs Coordinator

What does your typical day look like?

My favorite part about my role has to be the people management on the day-to-day. It's so exciting and satisfying to watch your team grow and become great Yexters. The trust that you build with your team over time really makes challenging times and situations so much easier to navigate - you do it together!

Ashritha

Senior Manager, Services

How does the company support your career growth?

Yext has been the center of my career growth since I started here after college. If I had to boil it down to a single theme, it would be authentic support. I have been genuinely & authentically supported in every step I've taken here by my managers and co-workers from across the organization.

Jesse

Program Manager, White Glove Services

How do you empower your team to be more creative?

I try to lead with love & be vulnerable with my team. From my past experiences, I have come to believe that creating a space for everyone to be themselves is crucial to empowering them to feel like they can collaborate & create naturally. That’s when people do their best work.

Mofya

Senior Manager, Client Support

How would you describe the company’s work-life balance?

I visit the office twice a week on Mondays & Thursdays. I really appreciate the flexibility that Yext provides! Teams can typically decide what in-person, hybrid, or remote schedules work best for them.

Mary

Global Benefits Analyst

What are Yext Perks + Benefits

Yext Benefits Overview

Our top priority is maintaining our employee's and their family's health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, vision), paid parental leave, a 401(k) with match or retirement pension plan, equity, commuter benefits, and more.

In addition to our top-tier benefits, we also have a holistic wellness program that includes physical and mental health services. A few employee-favorite perks are our company-wide subscription to the meditation, sleep, and relaxation app Calm, and our corporate gym membership (free gym access & discounted classes? Sign us up!)

We work hard and play even harder, but we also recognize that our employees wear multiple hats as parents, mentors, caretakers, volunteers, and more. That’s why we offer flexible and generous vacation, paid company and bank holidays, and sick days for when you’re feeling under the weather — all in an effort to give our employees more time to do the things they love with the ones they love and support a better life-work balance.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Employee resource groups
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Pension
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Meditation space
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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