Experiential Strategist

| Greater NYC Area
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About us:

Refinery29 is the leading digital media company for young women. Our mission is to be a catalyst for women to feel, see, and claim their power by delivering optimistic and diverse creativity, storytelling, and points of view. Focused around core values of individuality, inclusivity, and impact, we create content that speaks to 360 degrees of a woman’s life, including editorial articles, original video programming, sharable social content across a variety of platforms, and live experiences. Our content sits at the intersection of style and substance, helping our audience live a more informed and inspired life.

Job Description:

As Refinery29’s experiential team continues to grow and to disrupt, we are looking for hard working, driven, creative and collaborative members to join our expanding team. We are looking for an Experiential Creative Strategist who can ideate strategic, creative visions for both our company and the brands that we work with. The candidate will be a critical part of the creative ideation process and support day-to-day relations with the client on sold programs. This person must demonstrate a strong understanding and insight into experiential marketing and be passionate about the brainstorm process. The Experiential Creative Strategist must be devoted to maintaining an awareness of market and consumer trends and utilize this knowledge to consistently bring original ideas to our clients and when required, the Refinery29 brand. Strong communication skills are critical to success. This position will report directly to the Experiential Creative Director based in NYC.

What Makes an R29er?

  • You have commitment and passion about the mission of R29 to be a catalyst for women to feel, see, and claim their power and realize their infinite potential.

What you'll do: 

  • Lead ideation on experiential marketing initiatives that build real relationships with consumers and deliver on client objectives
  • Ensure R29 brand values are protected and hero throughout all our experiential initiatives
  • Managing client relationships on experiential related projects, as well as managing client needs and expectations
  • Build all experiential proposal decks for clients
  • Managing timelines to ensure team is tracking on all creative experiential deliverables
  • Work with sales, creative, brand experiences and design teams during RFP process to assist with building experiential related presentations for clients
  • Keeping abreast of cultural and industry trends
  • Effectively work cross-functionally and build relationships with different R29 departments, to reach client goals for each project.
  • Coordination with Experiential Producers and Designers

What you have: 

  • Have agency and/or digital media experience
  • A minimum of 3 years of relevant experience in client management and experiential marketing strategy
  • Proven track record of executing successful experiential projects
  • Demonstrate a keen interest in, and understanding of, current millennial culture behaviors.
  • Strong experience ideating on experiential initiatives.
  • Illustrate an ability to translate cultural insights into relevant and successful experiential marketing campaigns
  • Experience working in a collaborative team environment and ready to take initiative and work independently
  • Event Production experience desired but not required
  • Strong Understanding of Keynote, PowerPoint, Excel

 

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Location

225 Broadway Floor 23 , New York , NY

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