Explainer Writer
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The Dodo is looking for a strong, self-driven Explainer Writer to become an expert in the landscape of organic search around animal-related topics and write engaging and informative articles. Topics could include anything from evergreen questions people might have about their pets (Why does my cat drool?) to the best dog parks in NYC to trending news. Some reporting will be necessary. Our ideal candidate is a problem solver who can work independently to create systems to optimize stories produced across the site, in addition to writing stories targeted around search. Experience building traffic through SEO is preferred but not critical — a conversational writing style and ability to write and fact check stories under deadline is key.
This is a new position based out of our New York office. This is a contract-to-hire role, with the possibility of becoming a full-time staff position after three months. Please submit writing samples along with a resume and cover letter.
Responsibilities:
- Write 2 or more stories a day based on SEO trends and content opportunities
- Conduct keyword research and make data-driven decisions to improve editorial content for both short and long-tail results
- Assist writers with production-related tasks; develop and teach best practices
- Grow the traffic coming to the site through search month over month with a strategy you develop using data and analytics
Qualifications:
- 2+ years experience writing for a digital media company
- Familiarity with SEO tactics such as keyword research, data analyzation, linking and SEO best practices
- Experience with analytics-based tools such as Google Analytics, Omniture, WebTrends and ChartBeat
- An ability to self-motivate and work efficiently and accurately in a fast-paced environment
- A familiarity with The Dodo's mission and brand is a plus
About the Dodo:
The Dodo is an NYC-based digital media start-up committed to creating entertaining, meaningful animal-related stories – we cover everything from viral videos and animal behavior to rescue stories and advocacy efforts. Our goal at The Dodo is to deliver the most emotionally and visually compelling, sharable animal stories and videos to the biggest number of readers possible to help make caring about animals a viral cause. We are looking for passionate, flexible people who are interested in growing a start-up that we hope will make the world a better place for animals.
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