Head of Licensing, Buzzfeed

| Greater NYC Area
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BuzzFeed, the social news and entertainment company, is seeking a Head of Licensing, which will report to the head of BuzzFeed’s Product Lab -- a newly formed division focused on extending the reach and value of our brands and properties through partnerships and commerce.

 

Beyond our flagship brand “BuzzFeed”, we’ve built and own some of the largest brands on the internet today including:

 


  • Tasty - The world’s leading social food brand which reaches over 500M people a month - with more fans on Facebook than Beyonce


  • Nifty - Our DIY, outdoor and home decor brand touting over 30M+ followers on Facebook alone


  • Top Knot - Our emerging beauty and style vertical


  • BuzzFeed Quizzes & Lists - The formats that put BuzzFeed on the map and helped propel the website to 200M+ uniques every month!


  • And More (Try Guys, Worth It, LadyLike, with new powerhouse brands emerging every few months)!

 

The Head of Licensing will be focused on building partnerships which will extend and leverage these brands’ reach into new channels and categories. The ideal candidate is a seasoned licensing executive with experience in both media and content licensing, as well as brand and consumer product licensing.

 

Candidates should be well versed in brand stewardship, strategy, business development, negotiations and license administration. She or he must possess a high emotional intelligence and inclusive style needed to influence people across a diverse and growing organization. She or he will also have a record of working operationally without creating unnecessary red tape, and executing tasks that may have a high degree of ambiguity.

 

This is a chance to build a licensing organization from the ground up, and leverage the massive scale of our audience to attract licensees & structure innovative partnerships.

 

Responsibilities:


  • Build a licensing strategy across the entire organization.


  • Build seamless processes that support the speed of the organization and its sales teams.


  • Build systems for managing licenses & administering licensees.


  • Build pricing strategies.


  • Collaborate with our marketing and editorial teams on brand strategy & stewardship.


  • Help to define rules and brand books for each of our properties.


  • Build a team focused on licensing (and/or) manage outside licensing rep firms.


  • Build relationships with licensees, negotiate and sell licenses.


  • Administer licenses-building process for product, usage approvals and clearances.


  • Collaborate with our legal team on contracts and deal structure.


  • Maintain positive relationships with key stakeholders and leaders across BuzzFeed’s organization.

 

Requirements:

 


  • 10+ years as a licensing executive


  • Experience in both media & brand licensing


  • Demonstrated ability to lead and influence across multiple levels of an organization


  • Incredibly organized with the ability to track multiple concurrent projects


  • Excellent communicator in written and verbal form


  • Ability to create beautiful presentations for internal and external use


  • Skilled at interpreting business needs and making decisions based on changing priorities


  • Highest level of integrity and management of confidential information


  • Experience in digital media or technology highly preferred

 

About BuzzFeed

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We fuse hard work and fun, through a culture of experimentation, teamwork, equality, and humble confidence. As an employee, you’ll enjoy perks like office events, snacks, career development courses, and no work on your birthday! But most importantly, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.

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Location

111 E 18th St, New York, NY 10003

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