The Role:

Intersection is revolutionizing the way information is shared in public spaces to ease and enrich people’s journeys through their cities and connect them to their communities. We connect brands with people where they are via relevant and impactful experiences, and we earn the trust of our partners through our shared mission, working together to build the foundation for a connected future.

As Industry Lead - CPG & Health/Pharma ta Intersection, you will join a newly formed Vertical Solutions Team, which is paving the groundwork for new emerging digital platforms & experiences in combination with physical advertising solutions. You will have the goal of increasing awareness and demand for Intersection’s partner solutions and tell & sell our story for the CPG & Health / Pharma categories of Advertisers.

What you will accomplish:

• Deploy Go-to-Market strategies with CPG & Health / Pharma accounts in tandem with National and Local Sales Team(s) and manage its growth
• Work closely with a team of cross-functional departments to create sustainable advertising solutions ensuring we are meeting client & market needs effectively
• Build advertising packages, construct sponsorships opportunities / experiences and influence ad formats innovation through a category scope
• Grow Digital & Physical book of business with existing category Advertisers to show YoY growth & proactively prospect and qualify potential new Advertiser direct accounts
• Accountable for achieving a category sales revenue goal by increasing CPM’s (where applicable), influence Digital & Physical advertising by creating unique solutions for big, branded advertisers that leverage all of Intersection’s creative assets & systems
• Evangelize final category marketing plans & persuasive presentations to and with National Sales Clients / Holding Companies
• Develop strategic positioning for partner solutions and services based on market assessment, analysis and understanding of client and company priorities
• Analyze campaign performance statistics, industry research and recommend optimized media solutions through a category scope to build renewals and prospect new clients in partnership with Vertical Solutions Architect

What we are looking for:

• Bachelor’s degree or equivalent experience, with concentration in Marketing and Advertising preferred
• Significant experience in digital sales required; Out-of-home experience is a plus
• Proven track record of meeting & exceeding revenue targets and producing innovative solutions for brand advertisers
• Demonstrate excellent follow up skills for all areas of sales cycle
• Make compelling and motivating presentations to a target audience using visual aids and other media
• Excellent communication, negotiation, and persuasion and partnering skills
• Strong customer focus – promoting customer satisfaction, resolution and loyalty
• Able to work effectively and excel in a matrix organization; Ability to adapt to a changing environment quickly and easily
• Competitive, with a desire to win
• Strong work ethic, with the ability to influence
• Experience with Salesforce a plus

About Intersection:

We are revolutionizing the way information is shared in public spaces.

Intersection connects the digital and physical worlds to ease and enrich people’s journeys through their cities. Whether offering public services like free Wi-Fi and calling, providing people with useful information to get where they’re going, or simply brightening their day with native content that can be interactive and location-specific, our products help people engage with their communities and the cities around them.

Our wide-ranging expertise includes technology and design solutions; advertising innovation, production, and sales; and operations, maintenance, and support. We pair our human-centered methodology with cutting-edge technology, from virtual and augmented reality to machine learning, conversational commerce, and more. Whether partnering with private developers to create unforgettable experiences in neighborhoods and districts, with urban transit systems to revolutionize commuting and travel, or with municipalities and city agencies to transform how they connect with residents and visitors, our solutions are scalable platforms on which our clients can build the future.

Intersection was formed in 2015 as a merger between Titan, the largest municipal out of home company, and Control Group, a leader in technology and design innovation. We are backed by Sidewalk Labs, Alphabet’s urban technology company.

Intersection is an Equal Opportunity Employer.