Manager, Custom Research
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today—the phone. Through our high-end editorial alliance composed of world-class publisher partners, as well as our proprietary advertising automation technology and award-winning creative studio, we enable brands and agencies to reach eight out of 10 smartphone users in the US with memorable, measurable mobile ad experiences. In 2015, Kargo was recognized by Crain's NY Business as one of the 50 fastest growing companies in New York, by Inc. magazine as one of the 500 fastest growing companies in the US, and by Business Insider as one of the “hottest pre-IPO ad tech” companies of 2015.
Overview:
Kargo is looking for a dynamic and passionate leader to join its Research team – a strategic, cross-functional group that directly supports multiple functions of the business
We are looking for a confident individual with a strong market research background who understands the value of uncovering valuable insights from internal and external data for audience insights, product testing, and market intelligence. This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data, while having the capability to see beyond the data to provide intellectual insights. Successful candidates will possess strong intellectual curiosity, and a passion for achieving practical business impact. Skills in problem definition, study design, rigorous analysis, and recommendation development will be critical.
The Research Manager will report to the Vice President of Research and will work closely with Marketing, Product, and Executive Teams. S/he will be responsible for synthesizing and delivering compelling insights and stories that support Kargo’s business and provide industry thought leadership, derived from both primary and external data. This position will be based in our New York office with potential opportunities for travel.
Responsibilities:
- Manage all stages of custom research, including study design, field management, analysis, and client presentations.
- Analyze and deliver research and insights that inform marketing strategies, as well as product and business development
- Extract conceptual insights from large and diversified data/results, provide hypothesis, and use data insights to answer business questions
- Deliver on-time, strategic and integrated presentations for internal teams, publishers, and advertising clients
- Support VP of Research in data mining, analysis, and deliverables for thought leadership projects and other research initiatives
- Provide competitive media traffic insights, segment analysis, and other digestible insights on a reoccurring basis
Qualifications:
- Bachelor of Arts or Science in a quantitative field of study including business, marketing, statistics, math, economics or a related discipline. Masters degree preferred.
- Minimum of 5 years experience in data and market analysis, consulting and/or market research roles, digital media, marketing and advertising field preferred
- Experience working with third-party research providers (i.e. Nielsen, Ipsos, Media Science, etc) across multiple methods (neuroscience, surveys, syndicated data, UX testing, etc)
- Experienced in media measurement including internal and 3rd party traffic and engagement data (i.e. comScore)
- Demonstrated strong written and verbal communication skills
- Demonstrated strong organizational skills with attention to detail
- A good understanding of the digital landscape, mobile space and digital advertising
- Bachelor of Arts or Science in a quantitative field of study including business, marketing, statistics, math, economics or a related discipline. Masters degree preferred.
- Minimum of 5 years experience in data and market analysis, consulting and/or market research roles, digital media, marketing and advertising field preferred
- Experience working with third-party research providers (i.e. Nielsen, Ipsos, Media Science, etc) across multiple methods (neuroscience, surveys, syndicated data, UX testing, etc)
- Experienced in media measurement including internal and 3rd party traffic and engagement data (i.e. comScore)
- Demonstrated strong written and verbal communication skills
- Demonstrated strong organizational skills with attention to detail
- A good understanding of the digital landscape, mobile space and digital advertising