Job Description

Quovo is building out our digital marketing team! We’re putting together an all-star team of marketers to deliver amazing content derived from our unique position at the epicenter of the fintech revolution!

Do you live and breathe marketing automation? Could you go on for hours about the tradeoffs between Hubspot, Pardot, and Marketo? Do you get excited to launch creative campaigns to help push leads through the sales funnel and make a direct impact revenue? Are you a technology nut that loves to test the newest and coolest marketing software? If you answered yes to any of these questions then you’re precisely who we’re looking for!

The Digital Marketing Manager will be responsible for helping to develop, execute, and measure Quovo’s lead generation campaigns. They will work heavily in Hubspot, but should be familiar with Salesforce/Pardot as we will be transitioning later this year. This individual will also be tasked with overseeing all marketing email/lead generation programs while streamlining the marketing-to-sales lead distribution and management processes.

About Us: Quovo is the leading provider of account aggregation and data analytics technology for finance. Hundreds of financial institutions, advisors, and fintech companies utilize Quovo technology as the foundation for their service offerings, aggregating and integrating millions of daily transactions. Our office is located in the heart of Manhattan and we offer a full range of benefits including health, vision, dental, 401(k), and commuter benefits.

Responsibilities

• Develop emails, landing pages, and other related assets for ongoing email/lead generation campaigns
• Execute cross channel lead generation tactics to maximize prospect acquisition
• Report on email/lead generation campaign performance and providing insights
• Optimize lead scoring and assignment programs to support sales team
• Analyze existing client and prospect data across marketing automation and CRM databases
• Maintain and coordinate email marketing calendar in conjunction with Quovo’s larger content calendar

Qualifications

• 3-5 years of digital marketing experience, ideally in a B2B SaaS environment (finance, technology, or fintech a plus)
• Prior experience managing and delivering successful integrated inbound/outbound customer acquisition programs from execution through planning, implementation, measurement and analysis
• Proven track record of Pardot implementation a significant plus
• Prior experience in reaching customers across multiple channels including email, webinar, landing page optimization, SEM, social media and content marketing
• Experience in Salesforce.com and marketing automation (e.g. Hubspot, Pardot, Marketo)
• An ongoing appetite for new tools and technology to enhance lead engagement and conversion