JW Player is hiring a Marketing Automation Specialist on our Digital Marketing team to be responsible for supporting the entire SMS division (Sales, Marketing & Service) – managing and executing marketing campaigns, leveraging the marketing automation tool Marketo. Your contributions will play a meaningful role in demand creation, filling the sales pipeline and ultimately driving revenue.

In this role,

• you will manage the production and execution of demand generation, customer retention & cross-selling marketing campaigns
• you will produce a high volume of one-off, multi-asset and automated campaigns
• you will work with teams across the organization
• you will support the team, sharing new ideas, standard methodologies and insights
• you will assist providing ROI reporting – tying marketing’s efforts to sales revenue

Required Qualifications

• 2-4 years of overall experience in marketing automation
• 2-4 years’ experience in demand generation, lead nurturing and drip campaigns
• 2-4 years’ experience in email deployment and campaign management
• Experience in a B2B, SaaS, Technology Product Company
• Deep understanding of demand generation best practices
• Hands-on experience using a marketing automation platform (preferably Marketo )
• Basic knowledge of HTML, Adobe Dreamweaver & Photoshop, Excel and Salesforce
• Bachelor’s degree in marketing / business, or related work experience

Bonus Points

• Experience in the Online Video Platform Industry

Company Description

JW Player is venture-funded, online video software company centrally located in midtown Manhattan. Our team culture allows you to manage your own timelines and projects while being a part of the fastest growing tech industry—online video. Our flagship product, the JW Player, is deployed on over 2 million websites and streams billions of videos each month. It is used by a diverse group of publishers, ranging from Fortune 500 companies to individual bloggers. Our family of products also include video hosting, live streaming, video analytics and a recommendations engine; all key components of the video stack for publishers.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.