Senior Marketing Manager

| Greater NYC Area
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TodayTix is seeking a Senior Marketing Manager to play a key strategic and executional role across our North American marketing program. The Senior Marketing Manager will strategize and execute on promotions for shows on the TodayTix app, and will provide marketing support for the TodayTix product across channels including ATL media, email, content, social media, press, activations and events, and partnerships.

Responsibilities:

  • Support the development and implementation of brand strategies, insights and the messaging framework, communicating a compelling value proposition for current and prospective users in line with the global strategy
  • Concept and manage multi-channel campaigns using digital, social, email, push, print, and any other relevant forms of promotion
  • Liaise with show partners and internal teams to create co-branded assets, including digital and print content and video
  • Manage and track marketing budgets and ensure effective budget utilization
  • Report on efficacy of campaigns, both internally and externally, and make recommendations for improvements

Requirements:

  • 5-8 years of experience in marketing roles of increasing responsibility
  • A strong understanding of the cultural landscape, preferably with deep knowledge of theater or the theater industry
  • An integrated marketing mindset and excellent understanding of the interplay of on and offline, within paid, earned, and owned channels
  • Solid experience executing campaigns at a management level, ideally in an agency environment
  • Exceptional relationship management skills, including both internal stakeholder management and external collaboration
  • Outstanding project management skills
  • Excellent communication and presentation skills
  • Bachelors degree or equivalent

Experience with Wordpress, SalesForce Marketing Cloud, Sprout Social, Facebook Business Manager, is desirable but not essential.

Experience or interest in the performing arts, entertainment, or theater industries a plus.

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Location

We're headquartered in the landmark AT&T Building just a few blocks from the 1, ACE, NQRW, 6, and JZ trains.

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