New York Senior Marketing Manager at TodayTix

TodayTix is seeking a Senior Marketing Manager to help manage our New York marketing operations. Reporting to the NYC Marketing Director, the Senior Marketing Manager will strategize and execute on promotions for New York shows, and will provide marketing support for the TodayTix product across channels including ATL media, email, content, social media, press, activations and events, and partnerships.

Responsibilities:

  • Support the development and implementation of brand strategies, insights and the messaging framework specific to NYC, communicating a compelling value proposition for current and prospective users in line with the global strategy
  • Concept and manage multi-channel campaigns using digital, social, email, push, print, and any other relevant forms of promotion
  • Liaise with show partners and internal teams to create co-branded assets, including digital and print content and video
  • Manage and track marketing budgets and ensure effective budget utilization
  • Report on efficacy of campaigns, both internally and externally, and make recommendations for improvements

Requirements:

  • 5-8 years of experience in marketing roles of increasing responsibility
  • A strong understanding of the cultural landscape in NYC
  • An integrated marketing mindset and excellent understanding of the interplay of on and offline, within paid, earned, and owned channels
  • Solid experience executing campaigns at a management level, ideally in an agency environment
  • Exceptional relationship management skills, including both internal stakeholder management and external collaboration
  • Outstanding project management skills
  • Excellent communication and presentation skills
  • Bachelors degree or equivalent

Experience with CMS, Wordpress, Appboy, Sprout Social, Facebook Business Manager, and Salesforce / ExactTarget is desirable but not essential.

Experience or Interest in the performing arts, entertainment, or theater industries a plus.

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