North American Marketing Intern (part-time)
Stack Overflow is the largest, most trusted online community for developers to learn, share their knowledge, and build their careers. More than 50 million professional and aspiring programmers visit Stack Overflow each month to help solve coding problems, develop new skills, and find job opportunities.
We partner with businesses to help them understand, hire, engage, and enable the world's developers. Our products and services are focused on developer marketing, technical recruiting, market research, and enterprise knowledge sharing.
About you:
You’re passionate, driven, and have an innate desire to make things happen. Big things. You love to write. You love to create. You want to make an impact. You seek to find the story in everything and you can articulate it in a way that inspires people to take action. You understand that digital channels and social media are mediums through which great content can be communicated to help serve a greater purpose. You’re sharp, eager to learn, resourceful and easy to get along with.
What you’ll focus on:
Support the North American B2B Marketing Manager as well as the Global Content Marketing Manager in creating content, digital and social assets as well as assisting in planning webinars, hosting events, and supporting the sales team.
Coordinating closely with product marketing, sales enablement, content writers and international marketing managers to complete projects, analyze data and report on results.
Some of the things you’ll be doing:
- Writing guest blog posts or write-ups for external sites
- Copyediting blog posts and content offers
- Helping with SEO tasks like auditing and optimizing meta descriptions, H1 tags, etc.
- Creating, managing, and measuring a social media marketing calendar
- Planning and setting up webinars for prospects and current customers
- Assisting with events hosted at our NYC office
- Reporting and analyzing data about leads, MQLs and adoption metrics
- Supporting sales initiatives and helping them achieve their monthly revenue goals
What you’ll learn:
- The content creation process - from goal setting, to strategic planning, to implementation and optimization
- How to work cross functionally across the organization and drive projects with multiple stakeholders
- How to use Hubspot (an inbound marketing/marketing automation tool) to create site pages, upload and manage files, launch and manage social media posts, analyze their performance, find patterns, and come up with ways to optimize
- How to work with a large sales team and prioritize marketing campaigns
What you’ll need to have:
- An online presence of some kind -- writing samples, videos, etc.
- Experience creating content in various forms
- Experience/knowledge of social media platforms
- Worked with a CSM such as Wordpress
- Be data driven and eager to learn more about the marketing funnel
- Experience working with HubSpot, or another marketing automation platform is a plus
Stack Exchange, Inc. does not discriminate in employment matters on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class. We support workplace diversity.
We strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better products. We are working hard to increase the diversity of our team wherever we can and we actively encourage everyone to consider becoming a part of it.