Product Marketing Manager
We work hard. We’re helping businesses get off the ground, enabling them to focus on running their business and solving HR issues for them. We’re data driven and never stop inventing new ways to improve.
Working at Justworks, you’ll enjoy company happy hours, a welcoming and casual environment, great benefits, and the ability to interact with and learn from prominent leaders in the startup community.
If you want to work in an entrepreneurial environment, build something meaningful and have fun while doing it, we would love to hear from you.
The Job - Product Marketing Manager
The Product Marketing Manager is a member of the overall Marketing team focused on product marketing for our benefits team. This role will focus on leading the development of product positioning, messaging and go-to-market strategy for clients, client-facing teams, prospects, and Sales. This role will work closely with the Benefits Product Managers, Benefits Operations team, the marketing team, sales, partner marketing teams and cross-functional teams to gather feedback, develop and deliver clear messaging for Justworks’ products, services with the goal of driving adoption, utilization and customer satisfaction.
What you’ll do:
- Develop OKRs and KPIs to track the effectiveness of new product and partner marketing go-to-market strategy and delivery, as well as existing product adoption initiatives
- Lead development of communication tools and collateral to promote new features, functionality, and services to both prospects and existing customers (e.g. sales collateral and rollout/release communications such as demos, presentations, release videos, client emails, FAQs, etc...)
- Drive and execute the communications content, messaging and calendar for product launches, partner updates and benefits-related regulatory and operational updates
- Support the cross-sell of products and services to existing clients through development of marketing materials and campaigns
- Support the Content team in the creation of product-related blog posts, case studies, white papers, and collateral
- Develop and maintain ongoing knowledge and mastery of the Justworks buyer/customer profiles
- Develop and maintain an understanding of how Justworks’ products compare to competition and market needs
Who you are:
- Possess strong verbal and written communication skills
- Possess strong analytic skills to develop KPIs and understand effectiveness
- Possess strong project coordination and management skills
- Possess strong leadership and management skills
- A self-starter with a curiosity for the medical/benefits space
- Work effectively within a team, yet have the ability to take initiative and work effectively on his or her own
Qualifications:
- Bachelor’s Degree or equivalent experience required
- Strong working knowledge of the benefits/healthcare space is preferred!
- Proficiency with SQL is also a plus
- Proven track record using market research to determine go-to-market strategy and approach
- Minimum of 2-5 years’ work experience in product marketing
- Demonstrated ability to drive project ideation, development, and execution and assume sole and independent responsibility for assigned projects
- Demonstrated ability to juggle multiple projects at once, prioritizing tasks as needed
- Excellent meeting management and effective verbal and written communication skills with diverse audiences
