Product Marketing Manager
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Taboola is widely recognized as the world’s leading content discovery and distribution platform with more than 360 billion recommendations served every month and over 5 million pieces of content in our marketplace.
We are looking for a new Product Marketing Manager to join our growing team, based in New York. In this position, reporting to the VP of Marketing, you are the link between sales, product, services, marketing and customers. You will be tasked with turning innovative technologies into substantial revenue-generating businesses.
Key Responsibilities:
- Plan and execute new product launches interfacing with Product Management, Sales, Account Management, Marketing teams as well as the executive team and external resources
- Join client meetings to evangelize new products and receive direct feedback on positioning, features and perceived value
- Support the global Sales and Account Management teams with proposal templates, presentations, data sheets, demos and more.
- Create product-related content to support Marketing programs, such as website content, blog posts, podcasts and videos
- Drive the production of online educational materials for Taboola’s clients, such as how-to videos, knowledge base, etc.
Requirements
- Experience in B2B marketing
- Experience in driving B2B product launches, including positioning and sales enablement
- Experience working closely with field sales teams both to deliver content and to gather feedback
- University/college degree required
- Excellent writing skills to develop content for regular customer communications
- Ability to think creatively while making decisions based on data
- Motivated self-starter who thrives in fast-paced marketing environments
- Teamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company
- Ability to execute multiple projects simultaneously and complete projects with tight deadlines
- Experience from a company in ad tech, digital marketing, content marketing, online publishing – a plus
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