WHO WE ARE

Appboy is the leading lifecycle marketing platform for the mobile-first era. We exist to help marketers seize the opportunities created by the challenges of today’s digital economy. That means we built the world’s best intelligent CRM so marketers can connect human-to-human, at scale, with their customers, driving deep engagement and ROI.

The center of our platform is the holistic user profile that offers a single view of the customer. Our robust audience segmentation and advanced multi-channel messaging allow brands to use the data from these user profiles to create and automate highly personalized marketing campaigns, and build meaningful dialogues with their audiences across devices and channels.

Thousands of global marketers use Appboy to connect with over 700 million active users, with 150 billion real-time events and 7.5 billion messages processed through our platform each month. We help brands like Domino’s, Tinder, iHeartMedia, Opera, SoundCloud, and Urban Outfitters to better engage, retain, and monetize their customers. Appboy is venture backed with over 120 employees and offices in New York, San Francisco, and London. Learn more at Appboy.com.

WHAT WE'RE LOOKING FOR 

Public Relations lead is responsible for collaborating with the Senior Director, Brand & Community to increase awareness of the Appboy brand, its product, and Appboy thought leadership and corporate programs in the press (both trade and consumer) globally. Public Relations lead to play an integral role in thought leadership, social media strategy and execution, awards submissions and securing speaking engagements for the company. We are looking for an individual who is passionate about technology and who will grow Appboy from a B2B brand to B2B2C.

WHAT YOU'LL DO

• Conceptualize and execute press/influencer/analyst strategy which reinforces the communications objectives around our company and product mission
• Leverage relationships and story-telling ability to connect with and pitch influential media outlets, journalists, and analysts to place stories about company news, data reports, and other initiatives in multiple markets globally
• Create compelling content to grow the company’s footprint (press releases, corporate announcements, and other creative content)
• Collaborate with key players in the international tech community, including Appboy executives, external influencers, partners, and clients, to craft and pitch press releases and thought leadership pieces
• Collaborate with Appboy Business Intelligence and Content teams to create original content that around industry events like CES, SXSW, and Dmexco and cultural moments to generate industry buzz across press and social media outlets
• Create strategy for and help manage community and press events (including exec speaking opps and awards shows) in conjunction with Field Marketing Demand Generation, and Brand teams
• Provide reporting and analysis on press and social impression levels for PR campaigns, plus highlights from influencers like quotes or important engagements with the Appboy brand
• Update company one sheet, boilerplate and general presentations with up-to-date numbers and information
• Develop and maintain a creative link building strategy with traditional, editorial publications and influencers in addition to social media, product review and tech community sites
• Keep Appboy employees informed of press mentions, Appboy-related stories, competitor stories and important industry news

WHAT YOU HAVE

• Bachelor’s degree and a minimum of 4 years working in functions that include combinations of the following: corporate communications, talent/executive reputation management, social media strategy, press strategy, influencer marketing, content creation
• Big thinker, who isn’t afraid to roll up his/her sleeves
• Social media execution and listening experience required (knowledge of Hootsuite or like tools a plus)
• Understanding, knowledge and interest in technology is a MUST
• Knowledge and interest in International markets, a plus
• Manage annual budgets for all initiatives and activities
• Manage third party vendors
• Strength in management and negotiation skills
• International and Domestic travel, when required

WHAT WE OFFER

Complete tech startup vibe including free daily lunches & snacks, group events and top of the line computer setup! A general feeling throughout the office that what you do matters everyday.

Collaboration! Complete support of your teammates across all departments and a real “get it done” attitude for our customers.

• Excellent medical insurance and life assurance coverage for you and your dependents
• Matching 401K
• Daily lunches, snacks and beverages
• Collaborative, transparent, collegial and fun loving office culture
• Flexible time off policy to balance your work and life in the way that suits you best