Stack Overflow the largest online community for programmers to learn, share their knowledge, and advance their careers. We are on the hunt for an incredible Regional Marketing Manager to oversee our biggest market- North America.

What you’ll do:

Be the #1 advocate, partner and supporter of our 75+ North American sales team (located in NYC and Denver). You are the glue that binds the marketing and sales teams together, our SMarketer who works with sales leadership to define goals and set SLAs that drive the business forward. One of your primary responsibilities will be to better understand their goals, needs/efforts and identify gaps where you can support them accordingly.

You will own and drive MOFU and BOFU marketing strategies and corresponding initiatives for the North American market to meet market-specific business objectives. You will work with the Inbound Evergreen Group to supplement any TOFU objectives with campaign-specific initiatives. You’ll leverage global/functional/core initiatives stemming from product marketing, branding/PR, content marketing, digital marketing, and customer marketing to supplement and enhance your localized strategies.

You’ll work with the regional champion (if not you) to help chart the business plan for your market. Every plan, every campaign, every project that you create has a clear vision of what success would look like. Digital campaigns, events, press releases, sponsorships, automated workflows, webinars, website enhancements, product messaging enhancements, videos, podcasts -- the channels, types, and formats are up to you. Who will be creating what (vendors, internal resources, etc.) is up to you.

 Your main focus will be to:

• Ensure the success of your market -- essentially hit business objectives as you maintain the health and growth of your region
• Support the NYC and Denver sales teams in hitting their objectives (sales enablement)
• Understand your market better than anyone else -- personas, prospects, customers, competitors etc. and use that knowledge to guide your thinking/activities
• Create a marketing strategy and plan for your region/market that aligns with overall company and business goals and manage/implement the corresponding tactical plans that help meet those objectives
• Monitor and measure business and market KPIs and create and/or leverage reports/dashboards that clearly communicate performance and identify trends/opportunities for growth
• Work with digital and design teams to support the tactical implementations of your marketing plans
• Work with and leverage content marketing, product marketing, customer marketing, developer marketing and PR/Comms teams to support your market, your customers, and your region’s growth
• Extract market-specific insights from global initiatives to help guide your initiatives
• Provide necessary insights to the sales managers and make recommendations on the creation of possible sales enablement trainings, tools, and assets

 What you’ll need to have:

• At least 5-7 years of B2B marketing experience
• Experience supporting 30+ size sales teams
• A track record of accomplishments
• Exceptional writing and communication skills
• Experience in leading cross-functional and inter-departmental projects
• An understanding of the marketing funnel and sales cycle
• Ability to create reports, analyze data, communicate KPIs
• Ability to travel between NYC and Denver offices as needed
• Inbound certification and Hubspot experience a plus

Diverse teams build better products.