The Role:

Intersection is revolutionizing the way information is shared in public spaces to ease and enrich people’s journeys through their cities and connect them to their communities. We connect brands with people where they are via relevant and impactful experiences, and we earn the trust of our partners through our shared mission, working together to build the foundation for a connected future.

As a Research Coordinator at Intersection, you will support Intersection’s overall efforts to develop state-of-the-art measurement and research solutions that drive revenue, provide competitive edge and meet industry standards (IAB, MRC, OAAA, DPAA). You will be the liaison between media research and measurement companies and Intersection’s various departments to streamline processes, enhance current solutions and drive innovation across the board. 

What you will accomplish:

• Support research and measurement product developments to support sales and business development efforts across the company
• Work closely with deployment and business development teams to utilize research resources and analytics to optimize deployment and business development efforts
• Deliver ad hoc reports using Intersection research and measurement tools for various internal departments
• Assist in data integration with digital signage content management software solutions, ad serving and OOH/DOOH planning/buying platforms
• Explore new opportunities to develop advanced behavioral targeting solutions that meet digital buyers & planners’ expectations
• Ongoing evaluation of new data platforms to drive innovation
• Coordinate DOOH / OOH campaign performance measurement efforts to prove campaign ROI and attribution
• Work directly with key research and measurement partners to develop turn-key solutions and streamline processes
• Develop key measurement benchmarks and insights by vertical
• Assist senior leadership team with measurement and research contract negotiations

What we are looking for:

• Experience in digital media and/or out-of-home research
• Working knowledge of industry planning and research tools like Telmar, Nielsen, Geopath, Neustar E1 platform, comScore, @plan
• Familiarity with performance measurement solutions including brand health surveys and foot traffic attribution
• Advance knowledge of Microsoft Excel and MS Office Suite
• Passion for data and analytics
• Strong understanding of media math and research metrics
• Experience using Tableau or other data analytics or visualization tools is preferred

About Intersection:

We are revolutionizing the way information is shared in public spaces. 

Intersection connects the digital and physical worlds to ease and enrich people’s journeys through their cities. Whether offering public services like free Wi-Fi and calling, providing people with useful information to get where they’re going, or simply brightening their day with native content that can be interactive and location-specific, our products help people engage with their communities and the cities around them.

Our wide-ranging expertise includes technology and design solutions; advertising innovation, production, and sales; and operations, maintenance, and support. We pair our human-centered methodology with cutting-edge technology, from virtual and augmented reality to machine learning, conversational commerce, and more. Whether partnering with private developers to create unforgettable experiences in neighborhoods and districts, with urban transit systems to revolutionize commuting and travel, or with municipalities and city agencies to transform how they connect with residents and visitors, our solutions are scalable platforms on which our clients can build the future.

Intersection was formed in 2015 as a merger between Titan, the largest municipal out of home company, and Control Group, a leader in technology and design innovation. We are backed by Sidewalk Labs, Alphabet’s urban technology company.

Intersection is an Equal Opportunity Employer.