About Rent the Runway:
Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share the experience of renting as being empowering and smart.
Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.
Position Overview:
As the SEM Manager, you will be responsible for developing campaigns across all stages of the customer acquisition lifecycle including awareness, consideration, registration and activation - ultimately growing Rent the Runway’s customer base. Are you a super-talented individual with innovative ideas on how to introduce Rent the Runway to prospective and current customers? If this sounds like you, plus you have a passion for onboarding emerging channels and “hockey-sticking” growth, keep reading!
Responsibilities:
- Develop and implement highly efficient series of paid advertising campaigns to optimize spend and maximize new customer growth
- Manage relationships with external agency partners to ensure Rent the Runway gets the very best standard of service and stretch goals are achieved
- Partner with technology and data analytics to develop and implement proper site and mobile pixel tagging, attribution models and reporting that reflect investments in paid media campaigns
- Explore new and emerging campaign formats and acquisition channels to position Rent the Runway at the front of new opportunities in technology and fashion
- Oversee and allocate budget for spend across campaigns to maximize ROI
- Manage and deliver consistent reporting to management team providing a clear perspective on campaign successes, risks and opportunities
Qualifications:
- Bachelor's Degree plus 4-6 years in ecommerce marketing. Deep expertise in paid media particularly SEM or paid social is essential
- Must be highly quantitative, analytical, and a technical self-starter, including the ability to process and understand large data sets and clearly articulate program status to management
- Strong knowledge of online analytics/business intelligence tools: Tableau, SQL, etc.
- Experience managing large paid media budgets and agencies
- Proven track record of running highly efficient customer acquisition programs from the early stages
- Experience working for the direct-to-consumer division of a multi-channel retailer or subscription-based e-commerce business preferred
- Strong bias for action and a get things done attitude
- Experience in a competitive, fast-paced and challenging environment