Senior Brand Manager
THE ROLE:
Peloton's Senior Brand Manager will support the SVP of Brand Marketing across all functions, primarily focused on customer acquisition. He or she will lead all major marketing campaigns across channels (including but not limited to TV, Digital, Print, OOH, Grassroots) and will be responsible for all subsequent product launches and brand partnerships. His / her primary responsibilities include agency management (both external agencies and internal marketing creative team) and will oversee the planning, creation, and execution of creative work. He / she will work cross functionally to first develop a holistic marketing plan and then help translate it across several verticals including acquisition, retention, social and PR. He / she will also support new product launches and all partnerships from planning through execution.
ON A TYPICAL DAY, YOU WILL:
- Manage external agency on integrated campaign (briefing, providing creative feedback)
- Partner with Acquisition team & internal creative team to optimize digital creative across channels
- Work with consumer insights lead to better understand consumer, plan marketing efforts as a result
- Partner with Web Product team to continually optimize the website based on new research and user information
- Meet with external partners to develop plans to market with other brands in new channels
- Meet with cross-functional team to plan new product launch
- Partner with retention marketing lead to extend acquisition campaigns to current riders & ensure holistic messaging plan
THE IDEAL CANDIDATE WILL HAVE:
- 3-4 years experience at a brand, managing creative projects including but not limited to TV and Digital
- Project management skills to manage multiple high-profile projects at once
- Experience in "non-traditional" brand channels (i.e. grassroots, ambassador programs for example)
- Ability to work independently in a fast-paced, lean environment
ABOUT PELOTON:
Founded in 2012, Peloton has transformed the at-home fitness experience by creating a bike that merges high design with modern technology to provide access to live-streaming and on-demand indoor cycling classes led by elite instructors. With a start of the art studio and the best instructors and content distribution, Peloton delivers an intense high-energy workout that motivates, while positively changing the mind and body.