About Rent the Runway:

Rent the Runway is disrupting the $1.7 trillion global fashion industry by introducing clothing rental as a utility in women’s everyday lives and empowering women to feel like their best selves everyday. We have pioneered the Closet in the Cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, we have raised $190M from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 6MM-strong customer base who share the experience of renting as being empowering and smart.

Our 1000+ employees have a revolutionary spirit that permeates our culture. We’ve built - proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience. We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps tens of thousands of female entrepreneurs build and scale their own businesses with the mission of founders more clearly representing the demographics of this country.

Position Overview:

Rent the Runway is looking for a Senior Manager of Consumer Research & Insights to join our growing Product Marketing team. In this highly collaborative and cross-functional role, Consumer Research & Insights will partner closely with the rest of the Product Marketing team, as well as Analytics, Product, Design/UX, and the Executive team to ensure Rent the Runway's biggest brand and marketing decisions are made with the benefit of insights. The ideal candidate will have a passion for understanding the female psyche, strong qualitative and quantitative research skills, and the ability to translate complex data into actionable insights for key stakeholders across the company. If you like challenging old systems and want to create the future of fashion retail, then we want to hear from you.

Responsibilities:

• Lead research priorities for Brand & Product Marketing to bring together insights that impact key business decisions across the business
• Manage the planning and executing of qualitative and quantitative studies (including method selection, questionnaire/discussion guide development, programming and testing surveys, sample procurement, field and quota management, and data analysis)
• Design, plan, and resource qualitative and quantitative customer research: brand tracking, user surveys, NPS, and more across the entire Rent the Runway product portfolio
• Track brand health and awareness against earned and owned media spend
• Personally execute customer research in many cases (e.g. writing and programming surveys, moderating store shopalongs, ethnographies, focus groups, phone interviews, etc.)
• Communicate research findings and recommendations to marketing leadership and other senior executives
• Give customer voice to the development of new products, product features, and marketing communications

You'll love this job if you're:

• Curious, analytical, inquisitive, and naturally fascinated by people – particularly women: how they get dressed, how they live, what they follow, their psychology about makes them feel amazing, and how to introduce new behaviors into their lives
• Analytical, with a passion for deconstructing and reframing questions and an ability to distill disparate datasets into clear and meaningful recommendations
• Inherently scrappy. You’ll work well with tight budgets, tight timelines, and you’re able to figure things out independently
• A team player, who thrives on working collaboratively, inspiring others and bringing out the best in the wider team
• A clear communicator, able to deliver finding in an engaging, fresh and impactful manner, cutting through the complex to tell a simple, compelling narrative
• An out-of-the-box thinker, able to think creatively, imaginatively and holistically
• Not afraid to ask the hard questions. You know how to respectfully challenge the status quo and dig deep for information
• Extremely comfortable with spreadsheets – Excel is your best friend
• Conversational and amiable. Consumers love talking to you – and you love talking to them!
• A decision change agent, able to identify the key decisions that will drive growth, advocate for their recommendations and effectively influence senior management

Qualifications:

• 8+ years of relevant experience in qualitative and quantitative consumer marketing research & analysis. Strong preference for prior experience working on female-focused brands
• Strong analytical and interpretive skills with the ability to distill lengthy qualitative research or complex quantitative analysis into insightful stories
• Action-oriented and passionate about moving from data and insight to action
• First hand-experience doing qualitative and quantitative research design, fielding, and analysis. If you’ve mostly worked with agencies, this role probably isn’t right for you
• Executive presence with the ability to up-level findings when presenting to senior audiences
• Highly collaborative and demonstrated ability to work collaboratively across marketing, product management, design/creative, and other cross-functional teams
• Solid understanding of research frameworks, requirements, and tools across both qualitative and quantitative research techniques univariate and multivariate analytical techniques used in market research (e.g., regression, cluster analysis, conjoint analysis, factor analysis, survey design, etc.)
• Excellent writing and presentation skills
• Superior attention to detail and a passion for precision