Senior Manager, Marketing Analytics

| Greater NYC Area
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You love data and all the ways it can tell a story.  You understand all of the marketing channels and thrive on driving insights to maximize each of them.  You get a thrill from watching trendlines over time and have an innate curiosity to always find the “why” in any data pattern.  You follow customer data from the start (setting front-end acquisition goals) all the way to the future (developing predictive LTV of cohorts) and know that no promotion, channel or campaign generates the same results.  You have deep experience with best-in-class analytics suites and structures and are looking for a fast-paced and fun environment to bring this to.


ClassPass is looking to bring on a Senior Manager, Marketing Analytics to drive and help re-imagine the foundational structure and use of our marketing data. This person will navigate the complexities of our business and derive clear and easy to access data and insights to drive quick and intelligent decision making for ClassPass’ growth.


Responsibilities:




  • Partner closely with marketing stakeholders to monitor top-line trends and data as it relates to user growth, retention and LTV and provide further in-depth analysis & recommendations as needed




  • Work cross-functionally to support analytics of all marketing channels and initiatives, including organic, email, paid media (display, search, social, affiliate), retention, referral & offline channels




  • Develop and lead key foundational marketing analytics frameworks, including digital and offline attribution, lifecycle cohort analysis and more




  • Develop standardized reporting to summarize and help drive meaningful decisions for team and channel owners




  • Own and maintain integrity and timeliness of marketing data by working with cross-functional stakeholders, including BI, data warehouse engineering and external vendors




  • Manage key business planning documents by organizing, modeling and projecting marketing performance and metrics




  • Support & train marketing team members on analytical best practices, processes, tools




  • Collaborate with other functional analysts to represent marketing’s data and point of view across teams




  • Provide ad-hoc reporting to marketing channel managers, senior-level managers and executives as needed




Qualifications & Experience:




  • 5-8+ years experience in marketing analytics, preferably at a subscription or e-commerce company




  • Google Analytics knowledge a must; SQL knowledge a plus




  • Problem solving skills with a strong drive to seek resolution to issues




  • Advanced excel and data modeling experience



  • Experience with defining attribution models


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


 

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Location

New York , NY

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