Sr. Analysts, Digital Analytics
Duties: Work with business stakeholders to identify each project's measurement strategy and essential KPIs. Create and manage implementation of analytics tracking requirements to measure feature and/or overall product performance. Work closely with Product, Finance, and Marketing teams to identify new areas of concentration and feature enhancements for tracking and analysis. Design methodologies for tag documentation, testing protocols, ensuring data consistency, and data retention architecture. Work closely with Development teams to translate requirements for technical leads, and to drive technical workflows for both implementation and testing. Ensure consistency of data collection between data collection methodologies, and foster a data retention architecture in conjunction with data engineers. Collaborate with product managers, marketers, and analysts to integrate analytics into strategic-minded dashboards, program-based reports, and ad-hoc analyses. Identify and analyze trends and shifts in customer behavior, both independently and in collaboration with product managers, marketers, and data analytics resources across both browser and native mobile apps. Support creation of reporting materials for the Board of Directors and senior leadership.
You Should HaveRequires a Bachelor's degree in Marketing, Analytics, or a related field, plus 4 years of site analytics experience; A deep understanding and experience with front-end tag creation, log collection, data retention architecture, and data analysis; Strong familiarity with Google Analytics, Coremetrics, Adobe and/or another site analytics tool from a site tagging and data collection perspective; Experience in Tagging Strategies and Optimization; Experience architecting data collection solutions even more so than creating reports; Experience with A/B Testing methodologies, crafting targeted custom variables, segmentation, and reports; ability to address challenges and problem solving via strategic thinking; Demonstrated ability to conduct and interpret quantitative and qualitative analyses; Comfort drawing insights from analysis and building support for your perspective, having a keen eye to simplify complex, large data sets into easily digestible visualizations.