Peloton
Peloton is the leading interactive fitness platform globally, with a passionate community of over 6.9 million Members.
New York , NY
Hybrid

Strategy and Consumer Insights Manager

Sorry, this job was removed at 12:34 a.m. (EST) on Wednesday, May 17, 2017
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THE ROLE

Peloton's Manager of Consumer Research & Insights will oversee the creation and execution of all consumer insights responsibilities. He or she will create a research agenda, set up and maintain ongoing consumer tracking and lead all creative research. He or she will be a part of the Brand Management team and will be responsible for writing clear agency briefs, providing creative feedback, and testing new creative ideas. They will work closely with both the Acquisition and Retention marketing teams to understand how to most impact the business and set up testing that will impact the business. He or she will also work cross-functionally with the Product and Content teams with their research needs and most importantly help translate consumer insights into action across the company. 

IN THIS ROLE, YOU WILL:

  • Manage the complete process of planning and executing qualitative and quantitative research studies, including: questionnaire development, programming and testing surveys, analyzing results, and producing final reports. 
  • Manage both qualitative and quantitative vendors with ability to develop questionnaires, sample and data analysis plans, screeners, discussion guides and reporting.
  • Write RFPs, review proposals, and coordinate research projects with internal and external partners
  • Blend primary and secondary data from multiple sources to tell a complete story. Identify market trends and customer insights and translate into actionable ideas and strategies.
  • Stay abreast of industry trends, news, and developments

THE IDEAL CANDIDATE WILL HAVE:

  • 3-5 years of fitness, lifestyle, and/or technology research
  • Experience executing qualitative and quantitative research
  • Understanding of a variety of market research methodologies and their applications
  • Comfortable working with large quantitative and qualitative datasets
  • Strong PowerPoint and Excel skills
  • Demonstrated ability to conduct in-house research (comfortable writing questionnaires, analyzing raw data, creating surveys, etc.)
  • Highly organized with the ability to handle multiple projects at once
  • Strong attention to detail, written and oral communications skills
  • Team player, extraordinarily collaborative and inclusive

 

ABOUT PELOTON:

Founded in 2012, Peloton has transformed the at-home fitness experience by creating a bike that merges high-design with modern technology to provide access to live streaming and on demand fitness classes led by elite instructors. With a state of the art studio, the best instructors and content distribution, Peloton delivers an intense high-energy workout that motivates, while positively changing the mind and body.

 

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What are Peloton Perks + Benefits

Peloton Benefits Overview

At Peloton, we do not subscribe to a one-size-fits-all approach - our workforce is diverse, so our benefits must be, too. Our goal is to enable our team members to be their best, most authentic selves while providing inclusive benefits to them and their families in the moments that matter most. Peloton is proud to offer comprehensive health care, mental health benefits, childcare solutions, generous paternal leave, equity packages, and more to all full time team members. In the United States, we are proud to have recently extended our medicinal benefits offering to portions of our part-time populations at certain threshold of hours. All team members are eligible for a referral bonus plan, pre-paid legal assistance, product & appear discounts, and complimentary access to the Peloton digital app.

Culture
Volunteer in local community
Peloton offers paid Volunteer Time Off to enable and empower our team members to volunteer for causes that positively impact their communities.
Partners with nonprofits
Peloton has donated funds to organizations across a variety of causes, inclusive of Hunger Relief Efforts, Civil Rights Groups, and more.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Peloton's remote work program allows Team Members to work from home on occasion, as needed for them.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Peloton Employee Resources Groups are employee-led groups that foster a diverse and inclusive workplace aligned with Peloton's organizational mission, values, goals, business practices, & overall D&1
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Peloton employees can contribute up to $2750 annually to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental insurance
Peloton's dental plan covers up to $3000 of expenses.
Vision insurance
Health insurance
Peloton covers up to 90% of premiums for high deductible health plans.
Life insurance
Peloton's Life Insurance is equal to 2 times an employee's annual salary with a minimum coverage of $100,000.
Pet insurance
Pet insurance is a voluntary employee-paid benefit.
Wellness programs
Team workouts
Peloton team members have free access to the Peloton digital product and can take workouts anytime!
Mental health benefits
Peloton partners with Lyra to provide mental health benefits to all employees, with 25 free sessions per year.
Financial & Retirement
401(K)
In addition to benefits that provide security for you today, you can make saving for the future easy with a 401(k) plan that allows you to save a portion of your salary towards retirement.
401(K) matching
Peloton provides employees with a 401(K) matching plan managed by ADP. We match 100% of contributions up to 4% of an employee's annual gross pay.
Company equity
Employee stock purchase plan
Our Employee Stock Purchase Plan (ESPP) is an optional program that allows eligible team members to use payroll deductions to purchase Peloton stock twice a year at a discount.
Child Care & Parental Leave Benefits
Childcare benefits
Peloton partners with Bright Horizons and Urban Sitters for Backup child care assistance. Subsidized child care & family care.
Generous parental leave
Parental Leave is a Company-Paid benefit which will pay your salary following the birth, adoption, or placement of a child. Up to 18 weeks total.
Family medical leave
Peloton provides eligible team members with up to 12 weeks of unpaid, job-protected leave per year.
Adoption Assistance
Peloton reimburses for eligible adoption expenses and 18 week of paid leave.
Vacation & Time Off Benefits
Generous PTO
Hourly team members receive between 10 to 20 days per year of paid time off based on years of service.
Paid volunteer time
Peloton employees receive 16 hours per year of paid volunteer time.
Paid holidays
Paid sick days
Team Members receive 48 hours of sick time up front.
Office Perks
Commuter benefits
Peloton offers pre-tax commuter benefits for all employees for both Transit and Parking.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Peloton hosts happy hours in our NYC Penthouse on occasion.
Recreational clubs
Relocation assistance
Peloton offers a comprehensive relocation policy for employees relocating.
Fitness stipend
Peloton is proud to offer all full-time team members an annual reimbursement of $500 for Wellness related events registration/sponsor fees.
Home-office stipend for remote employees
During these unprecedented times, Peloton offers remote employees the ability to reimburse purchases for their at-home office, not exceeding $500.
Onsite gym
Professional Development Benefits
Tuition reimbursement
Peloton has partnered with Gradifi to help pay down your student debt and pay for your children's future education.
Promote from within
Continuing education stipend
Peloton provides $5250 annually of financial assistance for certain education related expenses to foster & encourage the professional development of our team members.

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