Justworks
Our mission is to help entrepreneurs and businesses grow with confidence.
Hybrid

Vice President, Marketing

Sorry, this job was removed at 2:16 a.m. (EST) on Tuesday, July 5, 2016
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Who We Are  

We work hard. We’re helping businesses get off the ground, enabling them to focus on running their business and solving HR logistics for them. We’re data driven and never stop inventing new ways to improve.


Working at Justworks, you’ll enjoy company happy hours, a welcoming and casual environment, great benefits, and the ability to interact with and learn from prominent leaders in the start up community.


If you want to work in an entrepreneurial environment, build something meaningful and have fun while doing it, we would love to hear from you.


The Job - VP, Marketing

As the Vice President, Marketing, you will be responsible for driving market awareness of, and demand for, Justworks. You will define and execute our marketing strategy, ultimately driving top-line growth while improving ROI. You will influence the way that Justworks communicates with all stakeholders including current and prospective customers, employees, and shareholders, as well as our broader community. You will lead and develop our growing marketing team.


As the ideal candidate, you are a business leader who combines a strategic perspective with analytical prowess. You always have a point of view on our next best investment, but are not afraid to test new out of the box ideas. You’re not afraid to fail, but you fail quickly. You take direct responsibility for generating revenue by building the top of the funnel but understand the importance of middle and bottom funnel tactics. You insist on working with the best people and you are an inspiration and mentor to your team. You have experience in both B2B and B2C marketing, as well as proven success in scaling growth and improving ROI.


What you'll do

  • Develop and execute detailed acquisition strategy to scale revenue exponentially (via qualified lead generation) over the next 16 months, including building scalable marketing infrastructure, developing strategies to reduce Justworks’ customer acquisition costs and increase customer lifetime value, ensuring alignment with sales, finance, product & engineering teams to achieve goals. managing multi-million dollar budgets and executing on digital and offline marketing plan.

  • Establish, monitor and report on key performance indicators (KPIs). Develop further analyses which highlight opportunities for growth.

  • Serve as a passionate brand steward, advocate and gatekeeper for the Justworks brand.  Manage PR, Social Communities and Content.  Balance long-term focus on brand equity with near-term revenue goals and requirements.

  • Lead research and insights by leveraging government data, market data, competitive intelligence, customer and end-user insights to inform business planning and decisions.

  • Create an integrated brand experience for all customer touch points that is compelling and differentiated in the marketplace through strategic planning and creative and original execution.

  • Work with the CEO and executive team to refine and execute the company’s go-to-market strategy including new market entry, partnerships, branding and demand generation.

  • Contribute to product direction and strategy. Partner with the product team and customer support team to ensure loyal relationships with clients and end-users with the goal of increasing affinity and LTV.

  • Hire, train and retain world-class talent.


Qualifications
Who you are:

  • BA or BS; MBA preferred.

  • B2B and ideally B2B2C experience

  • Experience leading a team with varied backgrounds and professional/technical experience.

  • Proven success in managing external vendors/partners.

  • Experience managing a budget or P&L.

  • At least 10 years experience in a senior marketing leadership role.

  • Strong business and financial acumen; quantitative fluency.

  • Strong communication and interpersonal skills.

  • Outstanding analytic and problem-solving skills.

  • Creative and curious thinker able to identify emerging business and cultural trends relevant to Justworks’ target audiences and able to integrate foresight into marketing planning.

  • Embrace our mission and values. Our mission is to free entrepreneurs to focus on their mission. Our values are simplicity, openness, grit, integrity and compassion.

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What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with nonprofits
Justworks.org is creating equitable access to entrepreneurship for early-stage minority- and women-owned businesses through its annual grant program.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Mandated unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Diversity employee resource groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental health benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Financial & Retirement
401(K)
401(K) matching
Justworks will match up to $1,000 of your 401k contributions dollar for dollar per year.
Company equity
As a Justworker, you have a stake in the company you work every day to build. All Justworks offer letters include equity and Justworkers can continue to earn more over time with promotions and tenure.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Generous PTO
Flexible Paid Time Off (PTO) (within reason, of course) 10 Public Holidays 7 Sick Days 5 Volunteer Days
Paid volunteer time
5 PTO Volunteer Days
Sabbatical
Employees continually employed by Justworks for at least five years are eligible for a sabbatical leave of up to six weeks.
Paid holidays
Paid sick days
7 PTO Sick Days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

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