acquired for $180M
Israeli digital marketing company Perion bought Undertone for $180 million cash. Undertone specializes in creating responsive video ads that adapt to work across all sizes of screens. The company was founded in New York in 2001. [Business Insider]
New York-based Peloton raised $75 million by selling a stake to private equity firm, Catterton. Peloton customers take their spinning classes from home. Instead of joining a class at the gym they buy a $1,995 exercise bike equipped with a tablet computer and pay a monthly subscription fee to follow exercise classes streamed live from its studio. [Crain’s New York]
Museum of Feelings opens
New York’s first Museum of Feelings opened in Battery Park City. The museum scrapes data from social media to gauge the mood of the city and turns different colors to match these feelings. [Built In NYC]
New York-based Bluecore raised $21 million in a Series B funding round led by Georgian Partners, with participation from existing investors like FirstMark Capital and Felicis Ventures. Bluecore’s platform automates email marketing for e-commerce brands, using data to find the best times for different customers to drive sales. [Techcrunch]
New York City plan to buy a fleet of electric cars
By 2025 NYC municipal sedans will be replaced by a fleet of 2,000 electric cars. The plan announced by Mayor Bill de Blasio on Tuesday also includes building a city wide network of charging stations. [New York Times]
Real Estate Platform
raised $8M
Nestio announced an $8 million Series A round led by Trinity Ventures, which included previous investors, Freestyle Capital, Joanne Wilson and TechStars. Nestio allows landlords and brokers to manage inventory, track leads, and advertise listings whilst integrating into consumer sites like Trulia and Zillow. [Techcrunch]
Airbnb released data on NYC rentals
In an effort to be transparent and work with city officials, Airbnb voluntarily released detailed data on its New York City rentals. The data showed the vast majority of hosts rent just one property and gave details such as the length of rentals, the location of these rentals and the average revenue earned by hosts. [Built In NYC]
got $8M for electronic trading
Clearpool Group received an $8 million investment from growth equity firm, Edison Partners. Clearpool develops electronic and algorithmic trading software for professional clients. [Business Wire]
