13 e-commerce companies in NYC completely rethinking the way we shop

October 11, 2016

The world of e-commerce is always changing. Not too long ago, Jeff Bezos was selling books out of a garage and Beanie Babies were hot items on eBay. Things have changed since then, and now a number of companies are doing interesting things in the marketplace.

Here are 13 e-commerce companies and startups in NYC completely rethinking the way we shop. 


What they do: Zola is a wedding registry app for modern couples. Instead of registering at one store — or multiple — you can register on Zola and your friends and family can shop in one place. You can also register for curated experiences (read vacations) or cold, hard cash. It’s never been so easy to ask your loved ones for a bicycle, a fruit bowl and a trip to Maui all at the same time.

Founded: 2013


harry's ecommerce companies nyc

What they do: Harry’s is a grooming brand for men, offering quality razors and skincare products at a low price. Offering razor kit trials for the price of shipping, users can try it out before they sign up for a shave plan. Because Harry's owns their own razor factory, they’re able to keep prices low and quality high.

Founded: 2013


What they do: TodayTix is a free ticket buying platform operating in the top theater markets. The service helps users discover shows nearby and secure discounted or last minute tickets to the most popular productions. Since its founding in NYC, TodayTix has expanded to provide access to the best seats for theatergoers in San Francisco, Los Angeles, London’s West End, Seattle, Philadelphia, Connecticut, Boston, Washington D.C. and Chicago.

Founded: 2013


Handshake NYC eCommerce

What they do: Handshake is a B2B commerce platform that allows sales reps to swap out paper catalogs and order forms for mobile devices, simplifying and mobilizing wholesale buying and selling. 

Founded: 2010


What they do: Runway models don’t actually own the clothes they're modeling and there’s no reason you should either. Rent the Runway lets normal people rent clothes from top designers so that you can wear the right outfit to the right event at the right price. They even have a subscription service that works like Netflix’s DVD rental system — you get to pick three items and keep them until you want to replace them for new items. 

Founded: 2009


What they do: Kinnek is building a platform that lets small businesses find, buy and transact with their suppliers online. It saves companies a ton of time and gives them access to all sorts of supplier markets they wouldn't otherwise. Kinnek is making it so that even wholesalers are e-commerce companies, which is pretty cool. 

Founded: 2012


What they do: Boxed offers bulk-sized deals on everything from groceries to beauty products, which get delivered straight to your doorstep. Think Costco for twentysomethings. 


What they do: LiveAuctioneers is a global auction marketplace that features items ranging from Elvis Presley’s guitar to women’s vintage clothing. Available in 47 countries, the company broadcasts live auctions and connects people with items they normally would never have access to.

Founded: 2002


What they do: Shoptiques is bringing the world of local boutique shopping online. In the old days, if you wanted to have access to the hottest boutiques in LA, New York or Paris, you actually had to hop on a plane. These days, the people at Shoptiques handpick boutiques from around the world and make the shop's pieces available to users online. 

Founded: 2011


seatgeek ecommerce startups nyc

What they do: SeatGeek is a ticket search engine where users can find events of all kinds in one place. The company’s Deal Score system sifts through thousands of tickets looking for the best value and then ranks them according to score. Whether you’re looking for a specific venue, team or artist, you can bet SeatGeek will have it.

Founded: 2009


glossier e-commerce startups nyc

What they do: Glossier is a beauty and style company that creates products for women and girls by using their input and recommendations. The company started with its beloved beauty and style blog “Into The Gloss,” where its writers tried just about every beauty product they could get their hands on.

Founded: 2014


What they do: Joor is where major retailers and brands do their shopping — in bulk. If you’re looking to buy 3,000 of the same dress and 400 leather jackets at wholesale prices, Joor is where you go. They’re the largest B2B fashion commerce business in the world, where brands and retailers can connect and interact online. 

Founded: 2010


What they do: They deliver stuff, obviously. But what makes Delivery.com special is that they’ll go pick up and deliver just about anything you want. In a lot of ways, it’s kind of like having a personal shopping assistant that lives in your pants — ok, on your phone, don't be gross. With the click of a button, you can have your groceries, a bottle of wine, your laundry and some Chinese food delivered to your door.

Founded: 2004


Images via companies and social media.  

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