Mobile analytics platform mParticle was founded in 2013 to help brands improve their marketing and analytics output through apps across all devices. Now, the company manages over 1 billion mobile users every month, capturing over $5 billion in e-commerce transactions and processing over 250 billion API calls.
Today, mParticle announced it closed a $17.5 million Series B, bringing the company’s total capital raised to $37 million. The round was led by Bain Capital Ventures along with existing investor Social Capital.
“We’re in an era where consumers are mobile-first, so brands have to become mobile-first and within that, app-centric,” said CEO and founder Michael Katz. “Apps aren’t just limited to your phone but are becoming prevalent in connected TVs, wearables, virtual reality, etcetera. Whether you’re a new emerging consumer tech company or a traditional enterprise, your customer experience is going to be through some sort of app. So the investment is headed towards app-centric views and experiences, and being the only pure play data platform built for this modern data era puts us in an interesting spot.”
mParticle’s platform helps marketers unify data collection, making it easy to connect data to a variety of analytics, marketing and data warehousing services to drive growth. The company roster of clients includes popular apps such of Spotify, Airbnb, Postmates and Foursquare, to name a few, but also more traditional enterprises like Ticketmaster, Motel 6 and Chick-fil-A. In fact, mParticle is now used by more category-leading mobile brands than all other customer data platforms combined.
The new funding will be used to continue the company’s research and development efforts, growing the team and international expansion.