7 fitness startups keeping you fit all winter long

November 21, 2016

It happens every year. First, it's one or two Friendsgivings. Then it's the Thanksgiving feast. Suddenly you're eating Christmas cookies daily and there are still weeks to go in December. Depending on your willpower, or lack thereof, your pants may be fitting slightly tighter before you know it. If that’s the case, here are seven fun ways to burn off those added calories this holiday season.

 

ClassPass is a subscription service that lets users attend classes across different gyms and studios. In lieu of one membership at one studio or gym, ClassPass gives its customers the flexibility to experiment with different workout options, whether it be kickboxing, spin or Bikram yoga. The company only lets its users visit participating gym locations up to three times per month, forcing customers to keep their workouts varied.

 

Peloton brings the experience of a high-end spin studio to your home, removing the hassle of physically trekking to the gym to get your workout in. Peloton customers buy a $1,995 bike equipped with a tablet computer and pay a monthly subscription fee to follow exercise classes live streamed from its studio. Spinners can also choose to cycle along to one of the company’s 3,000 pre-recorded classes on-demand.

 

 

Aaptiv is an on­-demand audio fitness app that combines the guidance of a trainer with the perfect playlist for your workouts. The platform offers unlimited access to nearly 1,000 fitness audio classes across running (with custom 5K, 10K, half marathon and full marathon training programs), high-intensity interval training, strength training, indoor cycling, elliptical, pilates and yoga, with over 150 new classes added each month. When using the platform, members are presented with a list of workout categories and classes, which can all be customized to meet the fitness preferences and goals of every member through Aaptiv’s in-app filters.

 

 

This eponymously named company connects its users with vetted and certified personal trainers, who will help you workout wherever you want. The on-demand service allows you to have trainers meet you at your house, office, gym or hotel to fit in a workout. The platform also matches users with trainers based on goals, personality, lifestyle and body, so you can count on matching with a great fit.

 

 

E-commerce company Outdoor Voices, the New York-based startup taking on the likes of Lululemon and Nike, offers great workout apparel. At its core, the company prioritizes functionality in its designs, touting itself as ‘technical apparel for recreation.’

 

 

recCenter, an online community for recreational sports, will help you get fit the fun way. The company’s mission is to help people get to know other active people in their city through sports leagues, including everything from soccer to bowling. recCenter’s open marketplace also makes it easier for people who have recreational sports experience, such as coaching or refereeing, to sell their services.

 

 

WellSquad is like Tinder for working out. The fitness platform matches users with workout partners and ‘Squad Leaders’ who will help them reach their fitness goals through customized plans. The company’s mission is to help create communities amongst people trying to get fit that holds users accountable and motivated.

 

Know of a company that deserves coverage? Let us know or tweet us @builtinnewyork.

 
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