For women who want more convenient access to feminine care, this might be the best news of the month: LOLA just announced a $24 million Series B funding round to grow the team and fuel product innovation.
The company, which produces and distributes women’s products on a subscription basis, can be described as the Warby Parker of tampons. And, much like Warby Parker, its next move is to branch into new categories. LOLA recently unveiled Sex by LOLA, its new line of condoms, personal lubricant and all-natural feminine cleansing wipes.
“We’re dedicated to being a trusted resource for women of all ages, and will continue to lead the way in delivering transparent products that cater to women’s full reproductive life cycles,” said co-founder and co-CEO Alex Friedman.
The investment will help drive the new product line forward, as well as engage with customers through promotional events and strategic partnerships. The round was led by ACG, with additional support from existing investors including Spark Capital, Lerer Hippeau and Brand Foundry Ventures.
We’re dedicated to being a trusted resource for women of all ages, and will continue to lead the way in delivering transparent products that cater to women’s full reproductive life cycles."
“We are thrilled to continue LOLA’s evolution with the support of ACG and our existing investors,” said Friedman, who co-founded the company with Jordana Kier. “ACG’s expertise in brand building, operations and retail will accelerate our growth, creating a greater impact in our ongoing support of women’s reproductive health.”
LOLA aims to make the feminine care industry more transparent. While other brands may use synthetic materials in their products, LOLA uses 100 percent organic cotton and designs each of their items with women’s needs in mind. From beautifully designed travel boxes to cramp-easing essential oils, LOLA’s products are quite different from a stroll down the feminine care aisle at your local drugstore.
The brand was launched in 2015 and has gotten the support of celebrities Serena Williams, Karlie Kloss, Lena Dunham and Allison Williams. It has raised a total of $35 million to date.