Create a Marketing Plan With This Free Playbook & Template

Marketing is a crucial focal point for success for any small business. To ensure you're on the right path to hit your growth objectives, founders need to re-evaluate their marketing strategy every year.

Think of an annual strategy it as a high-level marketing plan that guides the direction of your team's campaigns, goals, and growth.

Without one, things can get messy -- and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

To make your plan's creation easier, Clarify Capital has created a free marketing plan generator based on advice from digital marketing experts. Each plan is tailored to your specific industry and provides a complete playbook to get the ball rolling.

Here are the elements of a successful digital marketing strategy that are included in each plan:

1. Overall Marketing Strategy

Understand who your customers are, do competitive research, and set specific business goals and KPIs.

2. Search Engine Optimization 

How to get thousands of visitors and leads by ranking high in Google that convert into paying customers.

3. Social Media Marketing

How to use Instagram, Facebook, and Twitter to drive potentials customers to your business and increase sales.

4. Content Marketing

How to create engaging content funnels that glue readers to every word and want to buy your products or services.

5. Listing Websites

Getting your business listed on all the key directories is a low hanging fruit that provides direct traffic and leads.

6. Increasing Sales from Current Customers

Strategies on how to increase revenue from existing customers.

7. Email Marketing

Learn exactly how to gather leads, create automated sequences, and nurture prospects into customers.

8. Customer Referrals

Best ways to turn 1 customer into 10. The exact process to grow your business and online reputation.

9. Offline Marketing

Direct mail strategies that are low-cost and provide a profitable return on investment.