New York, July 10, 2017 – Addressing the demand for audience data to boost campaign targeting and accuracy, Eyeota, the global leader in audience data, has partnered with YouGov, an international data and analytics group, to provide an extensive database of consumer opinion and behavior data spanning the United States, the United Kingdom and Germany.
Available through the Eyeota Data Marketplace, YouGov’s data covers a range of topics, including consumer lifestyles, general interests, brand use & perception, demographics, media, technology, finance and retail, among a wide variety of other segments. The combination of YouGov and Eyeota data provides brands and agencies with richer insights into consumers and their preferences, enabling better understanding of how to reach and target these audiences. The data segments are available through various distribution platforms.
“With the continued growth of programmatic across industries, more brands are taking a customer-first approach to their advertising strategies,” said Ted Marzilli, CEO of YouGov Data Products, YouGov. “Our partnership provides marketers and advertisers with rich audience data to help them understand customers and their behaviors on a deeper level, enabling them to deliver better online experiences. We are thrilled to work with Eyeota to supply these brands with the audience data they need for their campaigns.”
YouGov’s opinion data is derived from its highly participative panel of five million people worldwide that provide it with a live, continuous stream of data. YouGov captures these streams through its various data collection platforms and collates them together in YouGov Profiles, its unique connected data library.
YouGov’s data is collected in three ways:
· Online surveys
· Passive tracking of panelists across mobile, tablet, laptop and desktop
· Ratings from YouGov.com, its online engagement platform for panelists
“We are excited to work with YouGov, a company known for its unmatched data set of consumer habits and opinions on a very local level and on a wide range of topics,” said Kevin Tan, CEO and Co-Founder, Eyeota. “These types of details give marketers and advertisers a window into how consumers behave and think, from brand preferences to general interests, to help them pinpoint exactly how they should be targeted.”
For more information on available data segments, contact [email protected].
About Eyeota
With more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is the global leader in audience data. Eyeota’s data empowers marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences on a personal level, while enabling publishers and data suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, visit www.eyeota.com.
About YouGov
YouGov is an international, full-service market research agency and is the pioneer of market research through online methods. Our suite of syndicated, proprietary data products includes: BrandIndex, the daily brand perception tracker; Profiles, our tool for media planning, market segmentation and forecasting; and Reports which provide comprehensive market intelligence on a range of sectors. The market-leading YouGov Omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples. Our custom research business conducts a wide range of quantitative and qualitative research, tailored to our specialist teams to meet our clients’ specific requirements.
YouGov has a panel of 5 million people worldwide, including over 750,000 people in the UK representing all ages, socio-economic groups and other demographic types.
For further information visit yougov.com.
