Content Marketing Manager
Greater NYC Area
2 days ago
Accelerate the skills and careers of the content marketing team (we currently have three team members).
Build and execute multi-channel content marketing campaigns that generate measurable results leveraging blogs, white papers, videos, and webinars (and open to any other mediums!).
Align with the Demand Gen team’s SEO targets and implement search-oriented tactics throughout the team’s work.
Share your editorial expertise with colleagues all across the business.
Optimize content systems and processes for higher, more efficient output.
Analyze user behaviors and campaign performance in our attribution tools (Google Analytics, Bizible, Salesforce) and present results/recommendations to senior leadership.
Collaborate with the Director of Demand Gen (who you’ll report to) to build plans for testing new content marketing channels.