Senior Product Marketing Manager (PMM)
Greater NYC Area
2 days ago
Lead the conception, design, Go-To-Market (GTM) and optimization of marketing strategies and campaigns that drive adoption of, and engagement with, new and existing products and features; accountable for driving product growth and adoption.
Partner with the Product Management team to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, Blink Health usage analysis, and customer feedback - using both quantitative and qualitative input.
Work with Design, Marketing, and UX teams to create compelling marketing collateral that drives adoption and engagement with Blink Health products.
Support the operations organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies/success stories.
Collaborate with Marketing and Product team members to automate in-product marketing efforts and to evaluate, implement, and optimize in-house or 3rd-party technology solutions that enable such automation
Define the success criteria and measure the impact of all Product Marketing efforts against stated corporate goals.