B2B Content Strategist
Greater NYC Area
2 months ago
Drive awareness for Experiture by writing and editing engaging, high-quality copy with the ability to adapt to varying personas, industries, and content formats (e.g. blog content, white papers, landing pages, web, social media, etc.).
Listen to industry trends, partner needs, content metrics and online conversation to map out, evolve, and optimize content topics.
Collaborate and coordinate with sales and business teams to determine needs for thought-leadership and plan and execute campaigns that include lead generation, digital marketing, conference participation, and collateral creation.
Track content KPIS and analyze content performance against marketing goals to help inform and optimize content strategy.
Ensure all content promotion activities are coordinated across channels including social and email.