Search Engine Optimization (SEO) Specialist
Greater NYC Area
2 weeks ago
Suggest and implement optimizations to increase rankings of websites for a portfolio of hospitality clients.
Develop keyword and linking strategies to improve website search results.
Boost rankings by implementing technical SEO strategies and recommending revisions to website structure.
Work with in-house copywriters to recommend on-site copy revisions.
Collaborate with SEM specialists to align organic and paid strategies.
Strategize the development of organic search marketing initiatives and execute plans to improve the visibility, traffic and revenue for a portfolio of hospitality websites (hotels, resorts, casinos, restaurants, wedding venues, tourism boards, etc.).
Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic.
Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.).
Use BrightEdge, Google Analytics, Moz and other resources to track and report SEO performance on a monthly basis.