Greater NYC Area
1 day ago
Work with a cross-functional team including ops, product marketing, content, sales enablement, and the sales teams to orchestrate account-based marketing playbooks.
Understand the entire marketing and sales cycle, from acquisition to close, to improve pipeline growth and velocity across the funnel.
Drive the profile selection, writing, sequence design, and enablement of account-based marketing plays to target key industries and capitalize on emerging trends.
Develop effective messaging that cascades across emails, attachments, sales scripts, and follow-up.
Help build programs to foster and facilitate warm introductions to make selling easier.
Be in the trenches gathering feedback from SDRs and AEs and continuously improve future cadences and campaigns.
In collaboration with the Ops team help manage the implementation of ABM platforms such as Engagio, Salesloft, Sendoso, Drift and DemandBase.