Hello, we're Primary Kids

Primary is building the best experience for busy parents to shop for kids clothes. Founded by two moms who were previously early employees and executives at Diapers.com/Quidsi, Primary offers brilliant basics for babies and kids 0-12, all in super soft fabrics, gender neutral, and awesome colors.
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158 W 27th St, New York, NY 10001

Perks + Benefits

Culture
Open door policy
Open door policy
Group brainstorming sessions
Group brainstorming sessions
Pair programming
Pair programming
Open office floor plan
Open office floor plan
Health Insurance & Wellness
Flexible Spending Account (FSA)
Flexible Spending Account (FSA)
Dental Benefits
Dental Benefits
Vision Benefits
Vision Benefits
Health Insurance Benefits
Health Insurance Benefits
Retirement & Stock Options
401(K)
401(K)
Company Equity
Company Equity
Child Care & Parental Leave
Flexible Work Schedule
Flexible Work Schedule
Vacation & Time Off
Generous PTO
Generous PTO
Paid Holidays
Paid Holidays
Paid Sick Days
Paid Sick Days
Perks & Discounts
Casual Dress
Casual Dress
Commuter Benefits
Commuter Benefits
Company Outings
Company Outings
Stocked Kitchen
Stocked Kitchen

Our funding history

  • $2.2M in Funding
    Investors: Harrison Metal
  • $8M in Funding
  • $20M in Funding
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