Activation Director, AdOps

ArtBot/Critical Mass is hiring a hands-on, strategic Creative Activation Director to lead a high-performing pod within our fast-growing US team. You’ll be at the center of our digital activation engine, managing end-to-end DCO (Dynamic Creative Optimization) campaigns across display, video, and social channels for major clients.

This is a rare leadership opportunity to shape the future of a rapidly expanding operation in a high-growth market. You’ll join a collaborative team where your expertise will be valued, your leadership will be felt, and your career can accelerate as ArtBot grows.

You Will:

• Oversee the day-to-day activation and optimization of large-scale, data-driven campaigns, with flagship accounts and high-profile brands.
• Lead, mentor, and empower a team of activation specialists, fostering growth, resilience, and process excellence
• Manage campaign operations across all major digital channels (display, video, and social), ensuring seamless integration with platforms such as Meta, Snapchat, LinkedIn, TikTok, and Pinterest
• Serve as the hands-on expert for DCO, leveraging platforms like Flashtalking, DoubleClick Studio, Clinch, and others to deliver innovative, personalized creative at scale
• Own processes related to internal ticketing systems (e.g., Hive) and ArtBot’s proprietary creative platform (ACE), ensuring all workflow runs smoothly and efficiently
• Partner confidently with clients, media agencies, and technology partners (e.g., Google, Meta), representing ArtBot as a solutions-oriented leader
• Drive continuous workflow and process improvements, championing best practices in campaign management, data integration, and creative production
• Ensure your team to follows rigorous quality standards in every aspect of campaign execution
• Cultivate a collaborative, empathetic, and high-performance team culture, helping shape the future of ArtBot’s US operation
• Contribute to the growth of the US business—onboarding new accounts, and playing a key role in ArtBot’s expansion

You Have:

• 5+ years of experience in digital ad operations, with a proven track record managing complex, cross-channel campaigns
• Hands-on expertise with DCO platforms (e.g., DoubleClick Studio, Flashtalking, Sizmek, Adform, Smartly, Clinch) and familiarity with video ad servers like Innovid and CM360
• Demonstrated leadership ability, with direct experience managing teams and developing talent
• Strong organizational skills and the ability to balance multiple priorities in a fast-paced environment
• Advanced Excel skills and a high level of comfort working with large data sets
• Excellent communication skills—you can engage both technical and non-technical audiences, internally and externally
• Experience driving workflow/process change and fostering a process-driven, detail-oriented culture
• Working knowledge of CSS, HTML5, or JavaScript, and experience collaborating with product or development teams
• Understanding of creative production processes and agency workflows
• Exposure to site tagging, audience segmentation, and advanced campaign reporting
• A resilient, logical, and solution-focused mindset

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, sick days
• Access to online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.